Updated: Mar 14, 2021
We’re looking at 5 different businesses in the equestrian industry that are crushing their online marketing. No matter your size or your niche, you’ll walk away with some practical tips and strategies to apply in your own marketing.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Sometimes you might hear me talking on the podcast and when you hear me say things like, "Marketing is for you, no matter the size or niche of your equine business."
But then you think, “Sure, Denise, that sounds great, but those tactics or strategies won’t work for me.”
My lesson barn is different.
My training program is unique.
My saddle or supplement business is not like that.
Well, I’m so glad you’re here today!
Now, when I say crushing it, I haven’t seen their sales numbers. But as you’ll see, their success speaks for itself.
For each business, we’re not looking at their entire marketing plan in action. Instead, I’ve studied their marketing for you and I’ve pulled out something specific for each one. So, it may be a stellar website for one and social media for another.
Disclaimer—I don’t personally know each of these businesses or owners. I’m just sharing with you because I want you to see what’s possible.
So, are you ready to jump in?
I think this might be one of your favorite episodes of the How to Market Your Horse Business podcast!
Stacy Westfall
Takeaway: When you write your website copy, infuse your personality and be conversational.
Twin Oaks Riding
Takeaway: Simplify your website for the sake of your end-users (AKA website visitors).
HorseClass
Takeaway: Consider how you can strategically use YouTube for your horse business.
Riding Warehouse
Takeaway: Remember your mobile and tablet audience when it comes to your website design and content.
Shenandoah Sport Horses With Alice Bruno
Takeaway: Serve your audience more than you sell.
Of course, you'll want to listen to the full episode to dig into each of these examples in a way that'll help you apply each strategy to your business!
Email Marketing Mastery [Online Course for Horse Business Owners]
My Marketing Services (Because sometimes you just don't want to DIY anymore!)
‘I’m loving learning how to market my horse business!’ <– If that sounds like you, please consider rating and reviewing my show in Apple Podcasts! This helps me support more people (just like you) to grow their horse business so they can be out in the barn doing what they love. Click here on your iPhone, scroll to the bottom, tap to rate, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
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