How do you go about building a horse business that is true to who you are while still trying to make a profit? That’s one of the key questions Alexa Major Wilcox and I talked about in this episode.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Whether you’re an “accidental” business owner or you set out to build a successful business from the start, there is one thing every horse business owner has in common: you’re the owner!
That means you are the one in charge of how you build your business, from the operations to the culture to the products and services you offer and who you serve.
The great news is that you’re also allowed to make changes, shifts or pivots along the way as you change and grow or as your audience changes and grows.
The key is to make those changes intentionally.
How do you do that? Well, if you’re as fortunate as Mike Major, you get someone like his daughter, Alexa Major Wilcox, to come in and ask you the important and necessary questions that’ll help you to make intentional choices.
Lucky for you, she’s joining me on the podcast in this episode!
Alexa manages marketing for Mike Major Horsemanship. Yes, her dad was on the previous episode (#81). As the person heading up his marketing, she’s taking you behind the scenes and sharing some of the key questions she asked her dad and the rest of their team as they were going through a rebuilding and rebranding process the past few years.
Alexa has seen firsthand what it’s like to build a business from the ground up. Plus, her husband is also a horse trainer so she’s also helping to build a business from the early stages, too!
In addition to that, Alexa serves as Executive Director of a nonprofit organization. That means she brings a wealth of expertise, experience and understanding for where you are in your business. You are going to love this insightful and practical conversation with Alexa!
How to Build a Business That's True to You: 4 Things You Should Know
Profitability provides sustainability. If you want to keep doing what you’re doing as a business, you need to actually make money doing it. Otherwise, keep it as a hobby. (And hobbies are okay as long as that’s your intention.)
Everything has an opportunity cost. Evaluate your cost and make your decision accordingly.
Hard questions help pinpoint your direction. What is your business, and what are your values? And, just as important, what aren’t you? (i.e. Who are you not for? What won’t you provide or do?)
You must be intentional in every step of the way. If you’re going to be in business for the long haul, set some goals and make decisions on purpose to help you reach them.
Of course, you'll want to listen to the full episode to dig into each of the insights Alexa shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
Episode #75: Selling A Product? Do These 5 Things With Chris Stein
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