IS ANY OF THIS TRUE FOR YOU?
My five-step process to review your website and create an action plan so that it works to help you grow a sustainable horse business.
While social media is great at getting people to get in touch, you spend time in the comments or messages answerings the same questions over and over.
you're tired of ANSWERING THE SAME QUESTIONS
youR SOCIAL MEDIA TRACTION DOESN'T MEAN SALES
You're gaining a following and even have some engagement. But, even with that, it's not translating to business growth and you're not sure what to do about it.
your website is old (let's just call it like it is)
No judgment here, of course! You're busy out in the barn or arena doing what you love to do, and that's great. Yet you know your website needs an update.
YOUR SKILLS ARE SOLID, SO IT'S NOT YOU.
THE PROBLEM MAY BE YOUR WEBSITE.
When people leave your Instagram account or Facebook page to learn more about your on your website, what do they find?
Do they know if you offer riding lessons or horse training? Or, if you sell horses, how do they see what's for sale?
Can they tell if you have openings in your program? Or, if your products are for sale online?
If your website isn't answering their questions or guiding them along the process to work with you, then you're missing out on connecting with those people who might actually be right for your program.
THAT'S WHY I CREATED MY WEBSITE AUDIT TRAINING KIT.
What if people actually are visiting your website and then leaving, never to be heard from again?
What if you aren't showing up in Google search results when someone searches for exactly what you offer because you haven't touched your website in years? (Yep, search engines actually do check that kind of thing.)
Whether you're just starting out as a business in the horse world, or you've been in the game for a while, this is for you.
If someone new to your business or industry lands on your website and they have no idea how or if you can help them, they're going to move on to the next person or business (or trainer or stable or breeder) in their search.
Thankfully, there are a few powerful yet doable changes you can make to your website to change that.
WITH MY WEBSITE AUDIT TRAINING KIT,
YOU'LL KNOW EXACTLY WHAT TO UPDATE ON YOUR WEBSITE SO YOUr VISITORS BECOME YOUR CUSTOMERS.
HERE'S WHAT YOU GET IN THE TRAINING KIT:
MY 5-STEP WEBSITE AUDIT PROCESS
This is the process I use when I get hired to audit a website, and I'm sharing it with you. Using this process, you'll be able to take one hour of your day and identify the changes to make on your website that'll give you the biggest impact.
AUDIT TRAINING WORKBOOK DOWNLOAD
This isn't just another PDF download, my friend. This workbook takes you through my audit process step-by-step, and tells you what specific questions you should be asking yourself along the way. Plus, you'll have space to write down your personalized action plan so you can make the changes needed.
POWERFUL (YET BRIEF) TRAINING VIDEOS
Yep, I jumped on camera so that I can walk you through each step in the process via video. Each training video is about 3 to 5 minutes and packed with powerful tips and examples to explain each element very clearly so that you know exactly what you're looking for on your own website.
BONUS: SEO BASICS CHECKLIST
If you want to get found in online searches, then SEO is something you can't ignore. It stands for "search engine optimization." And there are a few basic things you can have in place to help you out. This bonus PDF checklist is the perfect starting point.
"DO I REALLY NEED A WEBSITE AUDIT?"
Here's the thing. Especially in the equine industry, businesses are built on relationships.
And if your website isn't helping you build relationships with potential customers, you need to take a good look at what specific changes you can make to improve that.
I'm going to walk you through the basic process I follow as I'm reviewing websites for clients that are in need of a refresh or even a redesign.
Before we jump into ideas, etc., most of the time it’s a good idea to look at the existing website and see where we go from there. So, through this training kit, you'll be empowered to do that for yourself!
HOW DO YOU KNOW IF THIS IS FOR YOU?
THIS WEBSITE AUDIT TRAINING IS A MUST IF YOU ...
Need clarity when it comes to your website and marketing. You've seen it work for others but can't figure out how it could work for your business.
Are hoping to DIY your website updates, but you'd like a little help to figure out where you should start.
Get overwhelmed when it comes to marketing because you know horses and people, but you don't really get why your website isn't bringing in new leads.
Plan to hire someone to help with your website but you'd like to go into it with a better idea of what you need.
Believe that social media can actually work in conjunction with your website to grow your business. You just need some guidance to figure out the best way to do it.
HEY THERE, i'm denise!
And I love helping horse business owners see clearly when it comes to marketing your business online.
From product launches to website overhauls and branding refreshes, I’ve successfully managed strategic marketing projects for a variety of businesses.
Plus, I've also always been a horse girl. So, it was a natural fit to start Stormlily Marketing and my How to Market Your Horse Business Podcast.
And serving horse business owners lights me up, so I made sure to pack this training kit with as much value as possible.
See you inside the training kit videos!