Your Business, Your Success
With a Coach Who Gets the Horse World
Take the Reins is a personalized 1:1 business coaching program for equestrian entrepreneurs ready to ditch the marketing overwhelm, overcome the roadblocks holding you back, and grow an equine business that meets your version of success.
* *Only 8 slots available for the final 2025 session. * *
"I knew I needed guidance.
I had reached a point where I wasn't sure what my next steps should be, and Denise helped me get clear on my plan and actually accomplish what I set out to accomplish."
Cara Taylor Swift, Fast Horse Photography
It’s time to stop scrambling behind the scenes.
Here’s what I know: You started your horse business because you love what you do — training, coaching, bodyworking, boarding, breeding, photographing, crafting gear, or however you serve the equine community.
But somewhere along the way, the joy of it started to get tangled up in the other stuff:
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Trying to keep up with trends on social media without knowing if it’s actually working.
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Second-guessing your offers, prices, and even your next step.
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Feeling like you have to do everything yourself, all at once.
But, no matter how much you work at it… you still somehow backslide into old habits like posting “Great ride today.” Or, you put a band-aid on your website by updating a few pics yet you can’t seem to gain traction.
And if you’re honest, some days it feels less like you’re “running your business” and more like it’s running you.
The thing is... you’re COMMITTED to following in your God-given calling and bringing your horse business dreams to life — and cracking the code on how to weave together social media, website and email marketing to grow your business.
Real Talk: Growing a horse business that meets your version of success takes more than the latest viral video strategy.
It takes clarity on where you’re headed, the confidence to share your message, and a plan you can actually stick to.
It also takes someone in your corner — guiding you, encouraging you, and helping you stay focused on what matters most.
You don’t have to figure it all out alone.
That’s where I come in.
MEET YOUR COACH
Hi there! I'm Denise Alvarez, host of the How to Market Your Business Podcast, and a horse girl who loves marketing.
That's exactly why I started Stormlily Marketing—to help equine entrepreneurs who have a vision for their business and need a leg up with marketing & business strategy to get there.
If that's where you are—you want strategic yet practical coaching for your equine business from someone who truly cares about your success—then I'm your girl!
I believe God has an amazing plan for your life, family, and business. And, I can't wait to help you on your journey!
Denise Alvarez
I promise, this isn't just another marketing course.
You're right. There's no shortage of marketing programs out there.
Some promise to “grow your Instagram fast.” Others teach you how to run Facebook ads or post every day for 30 days.
But here’s the problem:
If you don’t have clarity on your audience, confidence in your offers, and a plan that works for your business, moving from one tactic to the other won’t get you far.
That’s why Take the Reins is different.
It’s not about giving you a cookie-cutter marketing checklist.
It’s about working side-by-side to build a horse business that’s profitable and fulfilling — one that reflects your values, your strengths, and your vision of success.
In Take the Reins, you'll get a blend of:
Proven marketing strategy backed by my Saddle Up & Go framework so you know exactly what to do and why it works.
Personalized business coaching to guide you through the right next steps for your goals.
Mindset support to help you break through fear, perfectionism, and “I’m not ready yet” thinking.
This isn’t about doing more.
It’s about doing the right things — and having the tools, accountability, and confidence to actually do them.
Over your time in Take the Reins, we'll make a clear plan for the following areas:
BRAND MESSAGING
Clarify who you serve and why they should choose you.
Find the words that make people say, “Yes, that’s exactly what I need.”
SOCIAL
MEDIA
Know exactly what to post, when, and how to engage without it taking over your life.
Use social as a tool, not a time‑sucking chore.
WEBSITE EXPERIENCE
Turn your site into a 24/7 salesperson that connects with the right people and guides them to take action.
EMAIL MARKETING
Build an audience of ready‑to‑buy customers you can reach without relying on social algorithms.
And Just as Important — Your Mindset
The truth is, knowing the “how” is only half the battle.
We’ll also work through the inner roadblocks that might be holding you back, like:
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Fear of sounding “salesy.”
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Worrying your prices are too high (or too low).
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Feeling like you’re “not enough” compared to others in the industry.
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Overwhelm from trying to do it all at once.
When you shift your mindset, the strategy becomes easier — and the results come faster.
[Let's be honest. I am not saying what you want in your business doesn't require work. We all know hard work is a non-negotiable to achieve the success you want, whatever success means for you. There is no such thing as fruit without labor, sowing without reaping. However, that doesn’t mean you have to spin your wheels or waste your time. The time you spend sowing should be strategic, intentional, and connected to your long-term vision of success. That’s exactly what we focus on inside Take the Reins.]
By the end of our 6 months together, you’ll have:
A clear, doable marketing plan that fits your life.
The confidence to promote your equine business without second‑guessing yourself.
Systems in place to bring in consistent inquiries and bookings.
A mindset that supports your growth instead of sabotaging it.
A business that actually feels like you — not someone else’s version of success.
I had 'paralysis by analysis' as marketing was overwhelming, but with Denise's guidance I was able to eat the elephant one bite at a time.
With consistency and implementation of what I was already doing well combined with Denise's expertise, fine- tuning, and accountability, I started my email list and have grown it by 100 subscribers & grew my social media following by 4,000.
Addy Stewart | Prime Equine
SO, WHAT'S IT LIKE IN TAKE THE REINS?
The Done With You format of Take the Reins is what makes it truly unique and work so well.
When we get to talk, I’ll explain the entire format and structure in detail.
For now, what’s most important to know is that you’ll get a blend of…
Go step-by-step through my Saddle Up & Go framework in your twice-monthly 60-minute Zoom video calls.
HIGH-TOUCH
1:1 COACHING
CUSTOMIZED
CONTENT
You’ll receive homework after every Zoom intensive, complete with the tools, templates, and resources to make it happen.
PRIVATE
ACCESS
As a Take the Reins client, you’ll have direct access to personal support via email and Voxer between calls. Send me your questions as you implement the plan we create together!
Your Investment
Reminder: First, we'll meet up to review your application and decide if 1:1 coaching is right for you. ☺️
$675 / Month
6 Month Commitment
* *Only 8 slots available for the final 2025 session. * *
My guarantee to you.
I am 100% committed to helping you build and grow in a way that meets your definition of success.
That said, you might still have hesitations about whether what you’re reading on this page is truly possible for you and if Take the Reins is the best choice to get you there. Here’s the deal: Take the Reins is an elite option and the investment reflects that. That might make you question if it’s really “worth it,” and I get that.
So, here’s a guarantee you can bank on:
I promise you that if you participate in all of the calls, implement all of the work, and do not make online connections that lead to customers as a result of Take the Reins, then I will work with you for free until you do.
If you’re truly ready for a clear marketing plan that you can implement on your own and willing to do the work to get there with the guidance and support of Take the Reins, there is absolutely no reason NOT to apply today.
Hear directly from equestrian entrepreneurs just like you who’ve experienced results from my business coaching first-hand.
The best part of coaching with Denise has been having a trusted advisor in my corner—someone who cares about you as both a friend and a mentor.
It has been absolutely priceless.
Megan Sullivan | Elevated Equestrian
I went from lost & unfocused to excited because I understand who my target audience is and feel more comfortable marketing to them.
Denise made me feel like we are on the same team and she is cheering for my success!
Susan DiFelice | Susan DiFelice Equestrian Design
It's great to finally feel like I found the voice for my business to be able to put forward so that potential clients can come and actually understand why I do what I do.
Kaly Z. | The Equine Studio
Equestrian entrepreneurs with specific criteria are invited to apply for Take the Reins.
Due to the personalized nature of the program, I can only accept a limited number of participants at any given time.
And, because of my guarantee below, I only work with those who are qualified and ready to show up and do the work, to dive deep into your goals and create (and implement!) a personalized marketing plan that’ll help you achieve them.
That’s why it’s super important every Take the Reins client is truly ready for this level of growth — for consistently building new connections online that lead to bookings — and has the attitude and drive to make the most of your time in Take the Reins to get there!
Supporting equestrian entrepreneurs in building your dream horse business is exciting, to say the least. But, before I commit to work with you in this program, let’s make sure you’re qualified (and ready)!
THIS IS FOR ...
Equestrian entrepreneurs who have a God-given vision for your business. You know where you want to go. You just need a leg up to get your marketing in line with your goals.
Dedicated equestrian entrepreneurs who are ready to trade time staring at your phone trying to figure out what to say on social media for a step-by-step plan. You want to know what to say and how to say it to both get new followers and turn those followers into customers.
Growth-oriented equestrian entrepreneurs who take action because you know where you’re going and you’re willing to do what it takes to get you there.
Equestrian entrepreneurs who prioritize giving your customers a high-quality experience. You care about their journey with you, from first interaction on social to your website contact form to getting your emails in their inbox.
THIS IS NOT FOR ...
People who believe social media is all you need to market your equine business. You’re okay renting space online and putting all your trust in the ever-changing algorithm instead of owning your customer’s experience.
People that have a track record of FTI - Failure To Implement. If you tend to consume information more than actually doing the work, this is not for you.
People who let your fear of tech keep you from actually working on your equestrian business. I promise to keep it simple, but if Google Docs or Word are too much to handle, this isn’t the program for you.
People still in the ideation phase of your horse business. If you don’t have an existing business or offer created, you’re not quite ready for Take the Reins.
Today's the day, my friend.
In Take the Reins, you’ll finally feel confident that you know exactly what to do to market your horse business online — that your social media is building connections and that your website is leading visitors on a clear path to becoming your customers.
Are you ready?
Unlike other online-based coaching programs, Take the Reins is not just serving up pre-recorded content for you to consume and apply on your own.
Take the Reins is different in its focus on personalized, high-touch coaching.
As a client in Take the Reins, you will be not only be guided step-by-step through my Saddle Up & Go framework, but you will be equipped! You’ll get access to my customizable tools and templates AND we’ll outline and design your lead magnet and even audit your website - TOGETHER.
The best part is how absolutely do-able this will be, once you have the right framework and support in your corner.
Don’t spend another moment stalking my content and re-reading this page.
If you know this is for you, trust yourself enough to take this step.
Because your horse business with a consistent flow of potential customers is waiting.
Remember: Results don’t happen by accident.
They happen because you have followed a system and process, taken the steps, done the work, and received the help necessary to get where you want to go. Period.
If you’re ready to finally have a clear path to growing your equine business your way, let’s do this.
YOUR
INVESTMENT
HAS AN
IMPACT
In addition to serving equestrian entrepreneurs like you, the heart behind Stormlily Marketing is to build a safe and peaceful ranch environment where at-risk youth and those affected by se(x)ual trauma find hope and the healing touch of Jesus through hands-on experience with horses.
That's why 10% of every client transaction is set aside to help fund Stormlily Ranch. 🤍
