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Tools, Templates,
Guides & Training
for Equestrian Entrepreneurs

 is the easy part.

It’s the marketing that stunts the long-term growth of most equine entrepreneurs. 

I get it! You got into the horse business because you love what you do.


Yet you know mapping your customer journey, clarifying your ideal audience, creating content that connects, staying centered with your why—these are the building blocks that will move the needle for your business.

That’s why I created the Stormlily Marketing Shop—to give equine entrepreneurs like you the tools and resources you need to market your horse business well. 

With tools + templates + training all centered around helping you create AND implement your marketing strategy, you'll go from unsure and insecure about marketing your business to understanding what's needed and able to finally gain traction

Ready to get to work on those horse business dreams?
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Tired of spinning your wheels on social media with no clients or customers to show for it? 

Get everything you need to create & implement a social media marketing strategy that connects your horse business with your right fit audience—the people who will go from followers to customers. 

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What if people actually are visiting your website and then leaving, never to be heard from again? 

Get my five-step process to review your website and create an action plan so that it works to help you grow a sustainable horse business.

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Ready to dive into email marketing, but aren't sure what comes first? 

With this self-paced video training, you'll have what you need to start and build your effective email marketing strategy from scratch!


Some horse business owners love tech and have a natural bent to dive into marketing, roll up their sleeves and get it done on their own. I love that!

But, there's a reason even the best horses and riders in the world have a coach.   

It's a complete game changer when you have an objective expert who can see things you might be missing and help you achieve that next level in your equestrian business.

That's why I specialize in coaching equestrian entrepreneurs! I'll help you get a marketing strategy in place so you can build connections online that lead to customers. 

Using my unique Saddle Up & Go framework, I'll help you create and implement a cohesive social media, email, and website marketing strategy.


It's time to feel confident with a plan to build connections online that will lead to customers.

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In this one-time intensive coaching session, you bring the questions and I'll bring the answers.


Email marketing, brand messaging, launch guidance—nothing is off the table in our 60 minutes together.


The Beginner's Guide to Online Memberships for Horse Businesses

The Ultimate Guide to Hashtags for Horse Businesses

The Beginner's Guide to Email Marketing for Horse Businesses

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Four Must-Haves to Make Your Equine Website Dreams A Reality


The Horse Business Owner's Guide to Making Money Online

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The Ultimate Guide to Setting Goals That Keep You Motivated

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Roadmap to Creating A Freebie That Delivers Value & Builds Trust

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Basic Website SEO Checklist for Horse Businesses

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Get the Shots You Need From Your Equine Photoshoot

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Hi there! I'm Denise Alvarez, host of the How to Market Your Business Podcast, and a horse girl who loves marketing. 

That's exactly why I started Stormlily Marketing—to help equine entrepreneurs who have a vision for their business and need a leg up with marketing to get there.  


If that's where you are—you want strategic yet practical coaching for your social media, website and overall marketing strategy from someone who truly cares about your success—then I'm your girl!

I believe God has an amazing plan for your life, family, and business. And, I can't wait to help you on your journey. 

Let's get started!

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