The Business Barn Collective is for established equestrian entrepreneurs who want to go from unorganized hustle to growing with intention, alongside a supportive circle of passionate business owners who get the horse world.
This program will help you strengthen your marketing, overcome mindset blocks, and build systems so you can grow your equine business with purpose and confidence.
Because success doesn’t happen in a silo.
"Compared to other learning experiences I've participated in or considered, Denise's Equestrian Mastermind gave me the most value because I wasn’t just learning or getting feedback from one person, but from a collective of people with different experiences and perspectives on life.
The value in a Mastermind like this is having a collective voice speaking into your business and the challenges you face. You’re building a network of friends and colleagues who are in your corner and who want to see you succeed!"
Shelley Paulson, Shelley Paulson Photography
"The support and sharing of expertise from each member felt different in this mastermind than in other groups I've participated in.
Building a business can be lonely work, and it can be hard to find others that understand that journey with which to commiserate and brainstorm. This mastermind fills that role, and more."
Abigail Boatright, Abigail Boatright Communications
Welcome to the business version of a great barn family—a place where equestrian entrepreneurs come together to grow with intention.
In this 6-month group coaching experience, you'll get a blend of coaching + community + collaboration.
1:1 Strategy Sessions with Denise Alvarez, Equestrian Business Coach
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60-min onboarding strategy call to set your objectives + 90-day plan
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60-min midpoint strategy call
Guest Expert Trainings
Bi-monthly training sessions with an expert guest in a qualified area. Potential topics include:
SEO (beyond the basics)
Profit strategy
Marketing
PR
Facebook (Meta) Ads
Customer experience
Mindset
Systems / Operations
Self-care
All replays housed in member portal.
COACHING
COMMUNITY
Community Coaching Circles
Curated groups of up to 6 business owners, with group assignments curated and based on applications.
Circle Hot Seat Calls
Monthly circle-specific Zoom calls where each member gets a 20-minute hot seat session every other month (3 total in 6 months).
What's a hot seat?
You get to share a specific question around strategy in your business. Fellow circle members will provide feedback, offer ideas, and ask questions to help you find clarity. Learn from other unique perspectives and experiences. Plus, I'll be on each hot seat call to facilitate and offer my coaching perspective.
COLLABORATION
Ongoing Accountability & Support
Private, circle-specific Facebook groups for ongoing collaboration, feedback, and accountability.
Co-Working Sessions
Monthly “Content Corral” co-working on Zoom (60 minutes)
Networking (That's Actually Fun)
Inside your coaching circle, you'll make new friends and business supporters that truly get what it's like to grow a business with intention and purpose within the equine industry.
Templates & Resources In The Business Barn Tack Room
Save time with access to my templates created with equine business owners in mind, including calendars, brand/voice guides, offer planners, email swipes, quarterly marketing review, lead tracker.
"Sounds great, Denise, but how do I fit this into my already-full schedule?"
Smart question! That's why you're here. You don't make decisions like this lightly.
Here's what I know for certain: If you want to grow both personally and professionally, you will make the time to work on and not just in your business. So, what will this actually look like?
Here's Your Monthly Cadence Inside The Business Barn Collective
Week 1: Circle Hot Seat Call
Circle-specific, meaning it'll just be me, you, and your circle on the Hot Seat call.
To help you work it into your schedule, you'll name your best day/time in the application. Replays are available, but attendance is highly suggested.
Week 2: Content Corral
All circles gather together for a co-working session on the second Tuesday of every month at 9 AM Central.
Week 3: Guest Expert
All circles learn together on the third Wednesday of each month at 11:30 AM Central. This will be a bi-monthly training with replays available in your member-only portal.
Week 4: No calls.
Take the final week of each month to integrate and apply what you've learned. You'll do personal check-ins, customize templates from the Business Barrk Tack Room, and hold each other accountable in your circle's private FB group.
"Okay, but who will be in my group?"
The Business Barn Collective is a purpose-driven, supportive community of equestrian entrepreneurs.
We commit to live call attendance, transformational hot seats, generous peer coaching, and full confidentiality.
We celebrate wins, tell the truth kindly, and understand our growth as entrepreneurs is intimately connected to our personal growth as business owners.
No drama. Just clarity, strategy, consistent action, and cheering one another on in this journey of entrepreneurship.
"I’m committed to growing my business and constantly making it better so I know I have to be surrounded by the right people to do that.
Denise has curated a group of intentional and passionate business owners who I am glad to also call my friends!"
Lindsay Hayes Cofell, Hayes Cofell Performance Horses
→ Imagine where you’d be with aligned support like this 6 months from now.
The only question is, what's your growth plan for 2026 if you don't join us in this unique group coaching experience?
If you're committed to growth, ready to invest, and crave strategic coaching + community to grow your equine business, this is for you.
I'll see you in the barn!
Your Investment
6 Month Program
$275/month
* Option to renew and continue at the end.
Ready to get started? Here's how it works:
1. Complete the brief application & submit your $100 deposit to secure your seat by December 12.
This will help me put you in your curated circles of business owners. Your deposit goes toward your first monthly payment.
2. You'll hear from me personally by December 18 with an introduction to your circle & a scheduling link to book your first 1:1 session with me.
3. Coaching circles (including FB groups and protected member portal) start January 2026.
(Note for my international friends. If the exchange rate is keeping you from committing, please apply and then email me directly at denise@stormlily.com to discuss available options.)
ENROLLMENT CLOSES FRIDAY, DECEMBER 12:
"Compared to other learning experiences I've participated in or considered, the camaraderie and openness of all participants to discuss their woes and successes in business felt different in this mastermind.
Be it talking about how to raise or set prices, or discussing the weight of running a home and business, it's a safe place to talk it out while also receiving positive, useful feedback that I took to my own work/life."
Kate Bradley Byars, Kate B. Creative
HEY THERE, I'M DENISE!
And I love helping horse business owners grow their business with clarity, confidence, and purpose.
As an entrepreneur and business coach in the horse world, I know how easy it is to get lost in the noise and make reactive decisions. And, I know the power of making decisions for your business from a place of purpose and intention.
That's why I'm thrilled to offer this new group coaching experience for equestrian entrepreneurs. There's a magic that's hard to describe when you're in the room with people who get business AND get the horse world.
See you in the barn — The Business Barn Collective, that is!
Denise Alvarez
Stormlily Marketing | Equestrian Business Coach
How to Market Your Horse Business Podcast
