WEBSITE MARKETING

ACCELERATOR

The ultimate done-for-you marketing package to craft a website and brand that will convert your website visitors into your customers.

IS ANY OF THIS TRUE FOR YOU?

I’m tired of spending (wasting) so much time trying to build a website myself and getting nowhere.

 

Every page on my website needs work--and lots of words. And I have no idea what I’m supposed to write!

 

I want people that visit my website to actually stick around and become customers. But I don’t know what I’m supposed to do to make that happen.

 

My website exists but it needs more than just a refresh. I’m going to have to start from scratch to get the website I want!

I GET IT! AND I'M HERE FOR YOU.

You know a great website for your business won’t just look good.

 

It will generate the leads you need to actually build your business. Which is why you don’t have the website you want right now.

 

Great websites don’t build themselves.

 

Yet because you spend all your time doing the business stuff (you know, making the products or selling the services and doing what you love to do), you don’t have the time or energy to get want you want done.

YOU WANT A WEBSITE THAT'S A TRUE REPRESENTATION OF YOUR BRAND AND WILL ACTUALLY GROW YOUR BUSINESS.

YOU NEED

WEBSITE MARKETING ACCELERATOR

The ultimate done-for-you marketing package to craft a website and brand that will convert your website visitors into your customers—so you can do more of what you love!

From brand messaging to collecting those beloved leads, I’ll guide you through all of the nuances of creating a website that will work for your business.

You need someone that will ...

Be your go-to person for all things website

Invest time in learning about your business and industry. 

Help you ask all the right questions before starting

Figure out exactly what pages you need 

Determine how your website visitors will best move around on your site

Write the words for your website (In a way that’s optimized to convert your website visitors into your customers, of course!)

Create a plan for generating leads on your website

If you’re a growth-focused business owner, I’d love to be that for you!

HI, i'm denise!

And I love helping horse business owners see clearly when it comes to marketing your business online—especially, through great websites that generate quality sales leads. 

 

From product launches to website overhauls and branding refreshes, I’ve successfully managed strategic marketing projects for a variety of businesses. It's from that experience I want to help business owners like you create a website that turns your site visitors into your customers. Why? So you can do more of what you love to do!

 

Denise-Alvarez-headshot-fall2020.jpg
HERE'S WHAT HAPPENS IN THE ACCELERATOR

Through Website Marketing Accelerator, I’ll walk you through the website creation process, from the first brainstorming and idea session until we publish it to the world. Plus, you'll be all set to collect leads.

And you'll even know what to do them so you can actually grow your business.*

 

And then we'll have a celebratory toast for all the great things ahead, of course! Here's the breakdown.

THE

PROVEN

process

1

DISCOVERY

CALL

We’ll go over the basics of your business and your website goals. What do you do and who do you do it for? What features or functionality would you like to see included?

2

PLATFORM &

HOSTING

To avoid any surprises, we’ll talk technical details upfront, like your website hosting platform and domain purchase. Don't worry, I’ll guide you through the process!

3

BRAND MESSAGING

I'll create a clear brand message to fuel the website so that everyone who visits knows exactly who you are and what you do. This includes making sure your logo and look best represent your business.

4

WEBSITE

CONTENT

I'll create a detailed plan for the website that includes conversion-optimized website copy (that's all the words) and how visitors will move around on the site.

5

WEBSITE

DESIGN

Now it's time for the fun part! I'll take the brand message and content plan to create the website that's going to grow your business.

6

LEAD

GENERATION

I'll set you up to generate leads on your site so you can collect email addresses in exchange for a valuable freebie.

*As part of your Platinum or Diamond Experience

7

EMAIL

MARKETING

You'll get a doable email marketing plan so you can keep in touch with your growing email list (also known as potential customers). 

*As part of your 

Platinum Experience

Denise is a great communicator. Before working with her, I was overwhelmed. Now I'm excited about the future for my business!

shelby John

wholistic living

I went from having no idea where to start with marketing to having a website I love and a plan for how to use it to get new customers.

dorwing lopez

dynasty climate control

WHAT mY

CLIENTS

ARE

SAYING

IS THE WEBSITE MARKETING ACCELERATOR FOR YOU?

Your business isn’t for everyone you meet on the street, right?

The Website Marketing Accelerator isn’t for everyone either.

 

Website Marketing Accelerator is for you if you ...

Are a forward-thinking horse business owner who wants to grow your business.

 

Don’t want the hassle of going between designers, developers, and copywriters to get the website that you want.

 

Have no idea where to start with your website and need someone you can trust that can speak “human” and “marketing” and “website” all while keeping the interests of your business front and center.

 

Believe that having a strategic website plan in place can catapult your business to the next level. 

If that’s you, then explore the three Website Marketing Accelerator experience options. Which one is right for you?

WHY SHOULD YOU CARE ABOUT
LEAD GENERATION & EMAIL MARKETING?

Imagine walking into a store and someone says hello but that's about it. 

You get the feeling they could care less about you as a customer or even a person. 

And when you leave, you never go back. Even if you need what they're selling. 

Well, that's what happens when you have a website with no way to collect email addresses (also known as leads in the online marketing world).

Your website visitors go to your website, look around (if you've made it easy for them) and then get sidetracked by the next thing on their list.
And you never even know they were there!

Now, imagine your website has something awesome available for free (checklist, how-to guide, etc.).

It's so great the people who land on your website and are actually in your target market are willing to give you their email address to get it. Get excited—you now have a lead!

But that's not all. It gets even better!

What would you do with an email list, you ask? First of all, you want to stay in touch with at least a bi-weekly email. Don't worry it can be something simple as long as it's providing value. This matters because you'll be building your know, like, and trust factor (super-important!).

 

Who do people buy from? People and companies they know, like, and trust. 

Now is the fun part where you get to think of some fun promotion ideas. And guess who wants to hear about your new promo ... that's right, your email list!

 

Get ready to convert your website visitors into your paying customers.

So, what's included when we work together to create your lead generation and email marketing system?


Lead Generation

I will ...

  • Create the content for your freebie

  • Have it designed to match your branding

  • Set up the sign-up form on your website

  • Set up delivery via your email service provider

Email Marketing

I will ...

  • Set up your email service provider 

  • Provide recommendations if you don't already have a provider

  • Create a calendar with idea bank for your regular emails

  • Provide training so you can easily send emails to your list 

Email marketing is far from dead, my friend. It is fully alive and well.
 
And through the Marketing Website Accelerator, your business is about to experience that first-hand!

GOLD

"Give me the website that'll turn my visitors into customers."

 

Includes:

Brand Message & Identity

Website Content Plan

Conversion-Optimized Copy

Website Design (up to 6 pages)

Mobile-ready Site

Basic SEO Optimization

FREE: 2 Weeks Maintenance

FREE: Video Training (1 hour)

$3995

PLATINUM

"Leads? Yes, please! I've got my email system ready to go."

 

Includes:

Brand Message & Identity

Website Content Plan

Conversion-Optimized Copy

Website Design (up to 6 pages)

Mobile-ready Site

Basic SEO Optimization

PLUS: Collect Leads

FREE: 2 Weeks Maintenance

FREE: Video Training (1 hour)

$5495

Hurry! Only three Website Marketing Accelerator spots are available each quarter.

DIAMOND

"I'm all-in and committed to growing my business."

Includes:

Brand Message & Identity

Website Content Plan

Conversion-Optimized Copy

Website Design (up to 6 pages)

Mobile-ready Site

Basic SEO Optimization

PLUS: Collect Leads

PLUS: Email Marketing

FREE: 2 Weeks Maintenance

FREE: Video Training (1 hour)

$6995
FREQUENTLY ASKED QUESTIONS

What platform do you use?


The prices you see are based on using the Wix platform for your website. Interested in using a different platform such as WordPress or Squarespace? Let’s talk about your options! (We’ll also talk about the different pricing options for using a different platform.)




Does the price listed include hosting?


The price does not include typical website fees such as domain and hosting. But I’m happy to help guide you through that process!




How long will the process take?


Gold Package | 4 to 6 weeks Platinum Package | 6 to 8 weeks Diamond Package | 8 to 10 weeks




How do you accept payment?


Once we confirm the package that’s a fit for you, I will send an agreement and an invoice via email. I accept credit card and bank payments through a secure online payment processor.




Do you have payment plans?


I’m glad you asked! Option 1: Pay 100% and get $50 off Option 2: Pay 50% deposit and 50% just before final delivery.




Do you do membership or e-commerce sites?


It depends. Because of the additional work required, I do membership and e-commerce sites on a selective basis for an additional charge. If you have one in mind, go ahead and get in touch. We can talk about possibilities and see if we’re a fit for each other.




Is mobile-ready the same as a responsive website?


I'm glad you asked because there is a difference between mobile-ready and responsive. A mobile-ready site has actually been designed to optimize the mobile experience. It will reflect the desktop version but may not be exactly the same, depending on what's needed. A responsive website simply resizes everything you see on the desktop version of the site. I'll be delivering a mobile-ready site so you can be sure that your website will look just as good for your mobile visitors as it will for those who visit the site on their desktop computer!




Why do you have a limited quantity?


During the Website Marketing Accelerator, you’ll receive a personal and customized experience. And in order to deliver that level of service, I’ve learned I have to limit the number of spots available during each sign-up period.





Contact

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