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How to Design An Impact-Driven Business With Charlotte Phillips

If you know you want your business to support a cause and make an impact, what’s keeping you from taking action? Discover 3 myths about designing an impact-driven business in this conversation with Everyday Equestrian owner Charlotte Phillips.

stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


When you do social media well as a business, your audience doesn’t only receive valuable content but they actually feel connected to you.


That’s exactly what happened when I connected with Charlotte Phillips of Everyday Equestrian Apparel.


She had vulnerably shared the story behind her apparel company and why partnering with equine rescues is at the heart of the business.


You may know that Stormlily Ranch is at the heart of Stormlily Marketing. So, naturally, I was drawn to learn more about Charlotte, her business model, and how she set about to create an equestrian business that is centered around making an impact.


Of course, I asked her to come on the podcast and share it with you as well!


No matter what your business model is, if giving back is important to you, there are a myriad of ways that you can do it.


You’ll hear Charlotte and I talk about some of those options, and how she landed on the unique business model at Everyday Equestrian Apparel that allows her to partner with equine rescues across the United States.


As I listened to Charlotte’s story, I had you in mind—the equestrian entrepreneur who wants to design a business that makes an impact but has felt stuck with the “how-to” step.


That’s why I rounded out the conversation by highlighting three myths that I heard Charlotte bust in relation to making an impact with your business.


She didn’t even know she was doing it! But, I believe these myths may be keeping you from taking that first step in your business to intentionally create impact.


3 Myths About Designing An Impact-Driven Business


Myth #1: You have to have it all figured out ahead of time.


Fact: It will take bravery and courage to go from idea to reality. And, you can make decisions as you go!


Myth #2: You have to have a dramatic personal story that’s related to the cause or causes you want to support.


Fact: Your passion and heart for the cause are enough to bring people along the journey and inspire them to action.


Myth #3: You have to give a lot of money in order to have a meaningful impact.


Fact: Your financial gifts will absolutely be a blessing. But, never discount the impact of the awareness you’re creating as well as the time you and your people can give.


Of course, you'll want to listen to the full episode to dig into each of the insights Charlotte shared and discover how you can apply each one in your horse business!


 

Links Mentioned In This Episode


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