Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’ve got to measure what matters, the things that will actually move the needle for your business. Let’s dive in.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
How do you know if social media is working for your horse business?
In other words, what key indicators are you watching that tell you your efforts online are paying off?
The two main numbers I see most equestrian entrepreneurs focusing on are followers and video views. Video views meaning, “How do I get my video to go viral?”
I get the temptation! And, there are some positive things that can come from getting higher numbers in each of those areas.
But, if that’s all you’re paying attention to when it comes to your marketing, then you’re measuring the wrong thing.
Views and followers are not your key indicator for gauging if your marketing is working for your horse business.
Conversations with potential customers. Booked clients. Inquiries completed. Emails subscribed. That’s what you should be paying attention to.
If you’re getting that traction – which is not always in line with the public data such as views and comments – then your marketing is working.
So, if it’s not followers and subscribers you should cater to in your strategy, how do you book clients and customers online?
2 Marketing Essentials to Book Clients & Customers Online
You must be clear on your messaging. All the viral horse videos or thousands of followers won’t help your business long-term if you aren’t clear on who you are for and the way that you uniquely help solve their problem.
You must have a strategy for using your social media, website, and email marketing aimed at qualifying your leads and converting followers. Once you have clear messaging in place, you need to make a plan for how you’ll show up consistently on social media—and, just as importantly, how your content will turn followers into buyers. The key here is to remember that your email marketing and website will work together to make that happen.
When you listen to the episode, you’ll meet two equestrian entrepreneurs who went through my Take the Reins coaching program to clarify their messaging and create a strategy around their social media, website, and email marketing.
You’ll see real-life examples of how the doors of opportunity open wide when you go from “I help everyone with a horse” to “I help a specific group of people with a specific problem.”
Important reminder: Marketing is not an overnight “do this and it’s magic” formula.
It takes work.
But, wouldn’t you like to know that the work you’re doing, the time you’re already spending just spinning your wheels on social media, is actually part of an overarching strategy that’s tied into your business goals and helping you to meet them?
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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