Marketing Strategy

Is Your Price Right? 4 Ways to Know

You’ll learn 3 reasons price matters in your marketing as well as 4 areas you should consider as you set or evaluable your pricing strategy.

How to Build A Strong Community With Shawna Karrasch and Jessie Hillegas

When you have a strong community around you and your brand, the possibilities for your equine business are endless.

Avoid These Two Marketing Mistakes

Learn the two biggest mistakes equine entrepreneurs make when it comes to their marketing and what you should do instead.

6 Marketing Lessons From A Garth Brooks Concert

Whether you’re a fan of country music or not, did you know you can actually learn quite a bit about marketing from Garth Brooks?

7 Essentials for Your Next Launch

Whether you’re launching a new product or service or you’ve lived to tell the tale, this episode is for you.

Why It's Okay If You Aren't for Everyone

If you want to learn how to sell on social media then you have to learn how to create content that connects with the right people.

4 Surefire Ways to Sell On Social Media

Is it really possible for your horse business to sell on social media? Absolutely! Get 4 surefire strategies for selling on social media.

Stories: Your Social Media Secret Weapon

When you have just a few minutes to spend on social media, what should you do? Head to your stories and share what you're working on.

How to Write Social Media Content That Connects

When you create content, it’s an opportunity for you to create or deepen the connection you have with your followers or potential followers.

4 Equine Photographer Marketing Strategies with Shelley Paulson

As an equestrian photographer, how do you get your business to stand out among the others? How can you connect with the right customers?

5 Questions to Get Your Creative Content Juices Flowing

No matter which method of content marketing you’re jumping into, you need content ideas that will connect you with the right people.

How to Create Your Video Marketing Strategy with Mariah Hammerschmidt

How does the everyday horse business owner sift through the overwhelm and use video to strategically market your business?

3 Tips to Market Your Membership With Annie Kennedy [ENCORE]

If you have a membership or you’re considering one, you can use these 3 tips from Annie Kennedy to help you serve more people.

Is A Membership Program Right For You?

Have you been considering adding a membership program to your business? It can be a great way to create recurring revenue.

Thinking of Starting a Podcast? Here Are 5 Things to Know

Have you been wondering if you should start a podcast? Here’s how to if it’s right for you.

Should You Have A Blog? Here's How to Know

Having a blog on your equine business website can be a great way to get more site traffic. So, is blogging for you? Here’s how to know.

How to Build a Business That's True to You With Alexa Major Wilcox

How do you go about building a horse business that is true to who you are while still trying to make a profit?

5 Keys to Building a Sustainable Horse Business with Mike Major

Learn from Mike Major, Road to the Horse World Champion, how to build a business that'll stand the test of time.

4 Steps to Map Your Customer Journey (And Why It Matters)

Do you know how people are getting to you, or why they stick around? Mapping the customer journey lets you create an intentional experience!

How Failure Can Make You a Better Business Owner with Justin Skinner

What’s your take on failure? Does it scare you so much that it keeps you from taking action?

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