What’s keeping you from being booked solid? You might think you just need to do more—more posts, more platforms, etc. But it actually goes much deeper than that. When I finally stopped believing these common marketing myths my business started its upward trend.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Aside from Stormlily Ranch, horses didn’t actually have anything to do with my business starting out.
That may come as a surprise to you since I now specialize in helping equestrian businesses and horse business owners.
So, how’d I go from a side gig with not much direction to host of the How to Market Your Horse Business Podcast and strategic marketing coach for equestrian entrepreneurs?
First, I had to make the decision to embrace the title of business owner, decide what success looks like for me, my family and business, and then keep taking action.
Through that action-taking, I discovered two big myths I was believing that were actually holding me back from building a profitable and successful equestrian marketing business.
The same is likely true for you, too.
2 Common Myths About Building a Profitable Equestrian Business
Myth #1: If I say no to a potential client then I’m losing money.
I had to learn that saying yes to people that I knew I could help but were outside of my zone of genius or not a right fit for my business meant I was saying no to my goals for my business.
Truth: Saying no to a potential client that you know in your heart is not a fit for your business actually opens the door to working with the people who are the right fit.
Myth #2: I need to offer everything in order to make more money.
Yes, when you’re starting out, it’s important to try different things to see what you enjoy most and what demand is available in the market. But at some point, I had to make a choice. I couldn’t physically do all the things with excellence and live the quality of life I want while providing a premium experience for my customers.
Truth: If you don’t narrow down your offerings and focus on serving your right people, then you’re either headed toward burnout or you’re blocking your profit potential, or both.
Of course, you'll want to listen to the full episode to dig into each of the insights I shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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