Planning your next product or service launch? Whether you’re a launching newbie or you’ve lived to tell the tale but aren’t sure you can make it through another one, this episode is for you.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Launching a product or service can be an exciting time in your business. You’re bringing something new into the world you know is going to make a difference for your people and their horses!
Or, it may not be a new offering to your business, but it’s new to the audience you’ve been building since your last launch.
But, let’s be honest. The process of launching a product or service for your equine business also brings along its share of highs and lows.
The fun of engaging with your audience on a new level and making new connections as well as the inevitable self-doubt and questioning that happens when you put yourself out there.
I’ve been there, too. And, I’ve walked my one-on-one coaching clients through their launches, from conception to cart close. There are some things that ring true for everyone.
Launching can be really fun.
Launching can be really exhausting.
And, launching can also give you lots of clarity … and lots of sales!
So, how do you make launching an enjoyable process? Is it even possible?
Yes, it is! Just keep the seven keys in mind and, I promise, at the end of your next launch you’ll be excited to do it again.
7 Essentials for Your Next Launch
Block Extra Time In Your Calendar
Actively Battle Imposter Syndrome
Don’t Take the Results Personally
Review & Plan
Of course, you'll want to listen to the full episode to dig into each of these insights and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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