How Building in Stages Took Christy Zweig from 3 Stalls to 3 Barns
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Christy Zweig didn't start Always August Farm as the 24-acre facility it is today. She started with less than 8 acres and a 3-stall barn.
In this episode, Christy shares how she built her dream equine business in intentional stages: gaining business experience in a corporate career before making the full-time leap at 35, reinvesting profits as demand grew, and expanding piece by piece into a property with three barns, indoor and outdoor arenas, a cross country course, and room for nearly 30 horses.
We talk about what it really takes to build a sustainable horse business, from curating a barn culture that keeps clients and horses happy, to navigating social media without losing your nerve, to the money mindset so many horse professionals struggle to shake ("you're not supposed to make money doing this").
Christy also gets candid about pricing herself fairly, setting boundaries with clients, and why knowing your numbers is non-negotiable if you want to grow without burning out.
If you need a reminder that the slow, intentional build is a strategy, not a compromise, this is for you.
You're Invited ...
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Head to Stormlily.com/reins to check it out and apply. I promise to personally check in with every single application.
Links Mentioned In This Episode
Christy Zweig, Always August Farms Website | Facebook | Instagram
Take the Reins: 1:1 Business Coaching for Equine Entrepreneurs: Craft and implement a clear strategy for your brand messaging, website, social media, and email marketing in my 1:1 coaching container.
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