While they were technically created from an entertainment perspective, Instagram and Facebook reels are a great opportunity for you to connect with your ideal customer.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
The popularity of reels has been exploding on Instagram for a while, and now you’re seeing them more and more on Facebook as well.
Do you know what that means for you as a business? Reels is where it’s at right now in terms of getting your content in front of more of the right people.
And, I don’t want you to miss out because you aren’t sure where to start. Or, because you’re making them but you don’t really know why and if they serve a purpose other than entertainment.
Last fall, in my Social Stride monthly coaching program we dove into reels and even did a reels challenge. My members got comfortable not just with making reels, but with making them with some intention or purpose behind them.
We’re gearing up for another reels challenge inside of Social Stride in May! So, if you’ve been wanting to try reels but you’ve been nervous or unsure or overwhelmed by them, I’d love for you to join our challenge. You’ll even get immediate access to the reels tutorial I did just for members.
**Heads up! The doors to Social Stride will be opening for 48 hours, May 5 and 6, 2022. Join the waitlist here to be the first to know!
So, in light of the upcoming reels challenge, I thought you might also like to see how you can use reels to build your business online.
Reels Basics for Horse Businesses
What are reels?
Short form, entertaining video experiences (60 seconds or less)
Different from stories, IGTV and live video.
Why should you use them as a business?
More people are watching reels than ever before.
Caution: Views don’t always mean conversions. Reels are helpful to be seen but you still need to nurture and convert that new audience.
How can you use them with purpose?
See the list below!
3 Ways to Purposefully Use Reels In Your Horse Business
Relevance: Consider your best-fit audience at all times.
Use the post caption to go deeper and/or invite engagement.
Take advantage of hashtags to expand your reach. Not sure where to start with hashtags? Get my new free resource, The Ultimate Guide to Hashtags for Horse Businesses
Of course, you'll want to listen to the full episode to dig into each of these applications and strategies and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
Social Stride: Simplifying Social Media for Equine Entrepreneurs
Episode #61: 5 Social Media Topics for When You Don't Know What to Say
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