Hard Truth: PASSION ALONE WON’T BUILD A SUSTAINABLE EQUINE BUSINESS
Sure, passion for horses is what got you started. But then you realized people actually need to see your business to buy from you, and overwhelm hit faster than a green horse spooks at a puddle.
You’re spinning your wheels, tweaking your website ‘til the wee hours with no real clue if it matters, and second-guessing whether your posts will actually lead to sales or just more likes.
So, what’s a passionate equestrian entrepreneur to do?
First, stop chasin’ followers & copying what everyone else is doing.
(Their dream is not the one you’re after, remember?)
Next, figure out who you’re best-suited to serve. That’s the first step to clarity, my friend.
Why clarity?
CLARITY IS THE ULTIMATE SUPERPOWER FOR BUILDING A SUSTAINABLE HORSE BUSINESS
Here's the honest truth: Success is not about the age or stage of your equine business.
It's about knowing where you want to go and using that vision of success as your filter for every decision along the way.
Because when you have a clear vision (plus, a system for measuring your personal version of success), you can make confident, strategic decisions for your equine business.
"Yes, Denise, I want clarity! But, that’s the problem."
You know where you want to take your horse business — you just don’t know how to get from where you are to where you want to be.
That’s why I'm here.
With equestrian business coaching, I’ll help you
clear the marketing fog
ditch the guesswork
build your equine business with confidence.
2 THINGS I KNOW TO BE TRUE ABOUT YOU
You have a crystal-clear
vision of success.
And your version of success? It's 100% personal—something that can't be measured just by the number in your bank account
You’re not afraid to dig in
& do the work
Social media, websites, email marketing—none of that scares you. You just want a clear plan so your time is spent serving the horses & people you love.
Not to mention, you want to know the person advising you understands the difference between a filly and a foal, an eventer and an event, a cutter and a jumper.
And all the horse people in the back said, “She gets me!”
You need a thinking partner who gets the horse world and truly cares about your success.
Come on in. That’s why I’m here. :)
The best part of coaching with Denise has been having a trusted advisor in my corner—someone who cares about you as both a friend and a mentor.
It has been absolutely priceless!
Megan Sullivan | Elevated Equestrian Agency
Hey tRAILBLAZER!
I'm Denise Alvarez, and yes, I’m 110% a horse girl. Been riding since I was knee-high.
(Cue the “You learned on a stubborn pony, too?!” virtual high-five ✋)
I’m also 110% in love with business-building and marketing. My hand has been in the marketing mix for 20 years, and I don’t think I’ll ever grow tired of it.
When I married my two loves to create Stormlily Marketing and serve the equine industry, I knew instantly: Helping growth-oriented equestrian entrepreneurs is what I’m supposed to do.
Sure, what I teach and how I coach could help any business, but marketing in the equine space has unique challenges & opportunities. As one coaching client aptly said: If you don’t know the horse world then you don’t get it.
I’m not here to promise millions of followers or viral moments. That’s for influencers.
But if you want to connect with the right clients and build a business that works for YOU, I’m your coach.
Let’s get started.
HONORED GUEST
PRESENTER &
EDUCATOR
Ready to Find Clarity & Grow Your Equestrian Business?
Working with Denise makes me feel like I have someone on my team who cares about my success! I can focus on the things I’m best at and not stress about marketing.
SHELLEY PAULSON
SHELLEY PAULSON PHOTOGRAPHY
Working with Denise has transformed the way I market and show up online for my business. She truly wants me to succeed — and, she gives me the support & tools to make it happen!
