How to Use AI As Your Equine Business Marketing Assistant Without Losing Your Voice
- 20 minutes ago
- 4 min read
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
AI is everywhere right now.
ChatGPT. Claude. Gemini.
And if you’re an equine entrepreneur, you’ve probably heard the dominant narrative: “If you’re not using AI, you’ll be left behind.”
That’s fear-based.
On the flip side, there’s another fear being talked about: “It’s taking over the world. We should be afraid.”
Here’s the perspective I’m coming to you with today: AI is a tool.
And you are in charge of how you do—or don’t—use it in your equine business.
The real question isn’t whether AI is good or bad.
The real question is, are you using this tool of AI in your equine business in a way that actually supports your goals… or is it subtly replacing your discernment?
If you rely on AI to strategize your marketing plan, design your launch, write your entire website, or set your brand messaging without bringing your own clarity and discernment to the table, one of two things will happen:
You'll spin for hours trying to figure out what feels “off.”
Your messaging will get watered down and generic.
So, how do you use AI to amplify your thinking and not give it the power to do your thinking for you?
How to Use AI As Your Equine Business Marketing Assistant Without Losing Your Voice
Start With Why
AI is only as good as the information you feed it.
If you open a blank chat box and say, “Write my marketing plan,” you’ll get a generic marketing plan.
Before you ever prompt AI, you need clarity on:
Why you started your equine business
Who you are best suited to serve
What sets you apart
What success actually looks like for you
Beware the “BFF” Effect
Have you noticed how encouraging AI can be?
“You’re on the right track, Denise!”
But how does it know what track you want to be on?
AI tools are designed to be agreeable. They won’t naturally challenge your assumptions or push back on flawed thinking unless you train them to.
I’ve personally experienced this when feeding interview transcripts into AI and asking it to extract specific lessons. More than once, it created generic takeaways instead of pulling directly from the transcript.
That’s when you push back.
Remember, it’s not really your friend. It’s a machine learning system. It responds to the clarity you provide.
Now, many of you are using A.I. to help with writing content. But, there are some other ways you might be missing out that would make it a valuable marketing assistant.
Because most business owners are only using AI for “write me a caption” or “fix this email.” Yet that’s barely scratching the surface.
Here are some high-impact ways business owners could be using AI in marketing and operations that most aren’t even thinking about but would absolutely benefit from.
3 Practical Ways to Use AI as Your Marketing Assistant
1. Research Faster
Need to:
Find equestrian events to present at?
Identify horse shows to sponsor?
Discover networking opportunities?
Understand who your competitors are?
Instead of opening 15 tabs and spiraling into distraction, use AI to:
Generate event lists based on location
Identify market gaps
Summarize competitor offerings
Surface trends in your niche
It saves time and sharpens your strategy.
2. Extract Insights From Data You Already Have
Most equine business owners are sitting on a goldmine of data:
Emails
Testimonials
Discovery call notes
DMs
Survey responses
But they’ve never analyzed it. AI can help you:
Identify common pain points
Spot patterns in objections
Pull exact phrases your audience uses
Categorize challenges
For example, when building The Business Barn Collective, I fed survey responses into AI and asked it to find common themes. That helped ensure I was solving real problems—not imagined ones.
Important note: Your output is only as good as your input. If you feed it data from people who aren’t your ideal client, you’ll get insights that don’t help you attract the right fit.
3. Create Systems From What’s Currently “In Your Head”
Many equine businesses operate on the “It’s in my head” system.
AI can help you:
Turn a Loom video into a step-by-step SOP
Convert onboarding notes into a formal client process
Clean up messy checklists into workflows
Draft training manuals for a virtual assistant
Before you outsource something to AI, ask yourself: What work do I love doing, regardless of whether AI could do it faster?
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Ready to build a business that meets your definition of success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
AI and Your Horse Business: 4 Ways You Can Use AI to Amplify Your Marketing [Episode 178]
The Business Barn Collective: Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.
Take the Reins: 1:1 Business Coaching for Equestrian Entrepreneurs
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