AI and Your Horse Business: 4 Ways You Can Use AI to Amplify Your Marketing
- Denise Alvarez
- May 21
- 4 min read
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing.
But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. You still need to know your audience, your voice, and your message. That’s the heart of effective marketing—and no robot can replace your heart.
That said, when used wisely, AI can help you amplify your marketing efforts in a way that feels like you’ve hired a behind-the-scenes assistant who gets your business. Here's how you can make it happen.
4 Ways to Use AI to Amplify Your Horse Business Marketing
1. Edit Your Marketing Copy
If you want effective marketing, don’t start by asking AI to write your content from scratch. As one copywriter I follow puts it, “You can’t outsource your push-ups.” In other words, you’ve got to build the foundation yourself.
But once you’ve written that blog post, social caption, or email draft, AI is incredibly helpful for polishing it up. You can ask for suggestions to make it more conversational, clear, or action-driven. It’s like having a built-in editor who works 24/7—no red pen required.
So if you’ve ever stared at a paragraph thinking, “Ugh, this just doesn’t sound right,” that’s your cue. Drop it into ChatGPT or Claude and ask, “Can you make this sound more clear and friendly?” You might be surprised how quickly your words find their rhythm.
2. Analyze Your Email Subject Lines
Here’s the truth: if your email doesn’t get opened, it doesn’t get read. And if it doesn’t get read… well, it’s not doing much for your business.
That’s where AI can be a game-changer. Tools like ChatGPT can give you instant feedback on your subject lines—whether they’re too long, too vague, too spammy, or just plain boring. You can even ask for five alternate subject lines that are more curiosity-driven or benefit-focused.
It’s a quick way to boost your open rates without spending hours second-guessing yourself. And let’s be honest—who wouldn’t love a few more people actually opening those emails we work so hard to write?
3. Generate Content Ideas
If you’ve ever opened Instagram, stared at the “create a post” screen, and then just… closed the app, you’re not alone. Coming up with fresh content ideas can be exhausting—especially when you’re juggling horses, clients, and everything else.
AI can help spark ideas when your brain just feels tapped out. You can ask for blog post topics, video ideas, email subject lines, or even weekly social media themes based on what you offer and who you serve. For example, try typing:
“Give me 10 Instagram post ideas for a horse trainer who specializes in colt starting.”
You’ll get a list to choose from, tweak, or combine into something that fits your business perfectly.
No more spinning your wheels when it’s time to market—AI gives you a starting point so you can stay consistent and creative without burning out.
4. Video Clipping
If you’ve ever recorded a clinic, a training session, or Facebook Live and thought, “This would make a great reel or YouTube short but I don’t have time to cut it up,” AI’s got your back.
Tools like Opus Clip use AI to automatically find the most engaging moments in your long-form videos and turn them into short, punchy clips perfect for Instagram Reels, YouTube Shorts, or TikTok. No need to learn complicated video editing software or spend hours trying to pick the best soundbite—AI will do the heavy lifting for you.
It’s a great way to repurpose your existing content and get more mileage out of the videos you’ve already created. Plus, short-form video is one of the fastest ways to grow your reach online right now. If you're already doing the work to create the long-form videos, AI can help you share it with more people—without having to hire a full-time video editor.
AI is here to stay, but you don’t have to be a tech expert to make it work for you. Start small. Try one of the ideas above the next time you’re feeling stuck or short on time.
Remember, it’s not about replacing your voice—it’s about amplifying it.
And when you combine your passion and purpose with a little smart support? That’s where the real magic happens.
Let AI help lighten the load, so you can keep doing what you do best: serving horses and the people who love them.
Be sure to listen to the full episode for my words of caution and key points to remember when it comes to using AI to amplify your horse business marketing..
Ready to build a business that meets your definition of success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
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