Behind the Scenes: What's It Like In My 1:1 Equestrian Business Coaching? [with Susan Friedland & Susan DiFelice]
- 4 hours ago
- 3 min read

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
What is 1:1 equestrian business coaching actually like?
That’s the question I’m answering in this week’s podcast episode — and instead of explaining it myself, I invited two of my clients to share their experience in their own words.
Inside this episode, you’ll meet Susan Friedland, equestrian author and speaker, and Susan DiFelice, equestrian artist and illustrator.
Their businesses are different. Their goals are different. But the transformation from overwhelmed to a clear plan for marketing is the same.
What Happens Inside 1:1 Equestrian Business Coaching?
Take the Reins is a 6-month personalized coaching experience designed for equestrian entrepreneurs who feel overwhelmed by marketing and unsure of their next steps.
Inside coaching, we:
Clarify your brand messaging
Simplify your marketing strategy
Build aligned systems around social media, email, and your website
Address the mindset blocks that keep you second-guessing
But more than that, we create space.
Space to think clearly and make confident decisions. Space to build a business that reflects your strengths instead of copying someone else’s blueprint.
Is 1:1 Equestrian Business Coaching Right for You?
If you’ve ever wondered:
“Do I need more information… or more support?”
“Why does everyone else’s strategy feel misaligned for me?”
“What would happen if I stopped trying to figure this out alone?”
This episode will help you identify what kind of support you actually need in this season of your business.
Because not every season in your business requires 1:1 coaching.
But, every growth-minded equestrian entrepreneur needs clarity.
Of course, you'll want to listen to the full episode to meet Susan Friedland and Susan DiFelice and hear their unique business-building stories!
Ready to build a business that meets your definition of success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
Susan Friedland [Saddle Seeks Horse] Website | Facebook | Instagram
The Pony Island Website | Facebook | Instagram | Etsy | Pinterest
Newsletter: Free Newsletter Plug-in for WordPress
Take the Reins: 1:1 Business Coaching for Equestrian Entrepreneurs: Clarify your brand messaging, simplify your marketing strategy, build systems around social media, email, and your website, and untangle the mindset blocks that keep you spinning.
The Business Barn Collective: Growth-focused coaching circles for equestrian entrepreneurs ready to leave striving behind and build from a place of purpose.
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