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3 Questions to Ask When Making Advertising Decisions

Are you ready to advertise your horse business, but aren’t sure where to start? Before you start calling on your favorite industry publications, ask yourself these 3 questions to get the most from your advertising dollars.

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Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!



Since you’re here for advertising advice, let’s assume you’ve got your branding down, and it perfectly represents the quality of your product or service. And, your website is up and ready—it’s easy to navigate and you’ve even got a valuable freebie all set up.


Now, you’re looking to advertise your horse business so you can get quality traffic over to your website.


If you’re looking for a way to get your name and your business out into the world, advertising is a great option. Yet, the world of advertising can be a little overwhelming when you’re just starting out.

How do you know where to go? How much is reasonable to pay starting out? What does it look like?

These are all great questions! Yet, before you get to the actual ads, I want you to do a little more homework.


In order to get the most from your advertising efforts, it’s vital that you know the answer to a few questions ahead of time. When you know the answers to these questions, then you’re ready to start making calls.


3 Questions to Ask When Making Advertising Decisions for Your Horse Business:

  1. Who is my audience and where are they?

  2. What is my objective?

  3. What is my budget?


Of course, you'll want to listen to the full episode to dig into how you can apply each of these key advertising questions to your own business!


Links mentioned in this episode:


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