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Thinking of Starting a Podcast? Here Are 5 Things to Know

Have you been wondering if you should start a podcast? With the rise in podcasting in recent years, it may seem like you should just jump on the bandwagon!

stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!

Podcasting has easily become one of the top methods available to communicate your message and help you connect with your potential audience.

The number of people listening to podcasts grows almost daily!

And the equine industry has definitely followed suit. Just in the past few years, there has been an explosion of podcasts for horse people.

You can find podcasts for training your horse, learning to communicate with your horse, how to take care of your horse, reviews of equestrian products, marketing (of course, because you are here), and even equestrian true crime.

So, perhaps you’ve considered following suit and starting your own podcast. Before you jump in headfirst, there are a few things you should know.

Podfade is a real thing. It happens when a podcast fades out early on. As of right now, the average number of episodes per podcast is seven before the host gets discouraged, overwhelmed or just loses interest.

Of course, you are not going to reap the benefits of a podcast if you podfade. That’s why I’m glad you’re here!

5 Things You Need to Know Before You Start Your Equestrian Podcast

  1. Your why. (The purpose behind the podcast.)

  2. Your publishing schedule.

  3. Your structure. Interviews or not? Blog or not?

  4. Your tech set-up.

  5. Your production process. (Listen to the full episode for my simple 5-step process!)

Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover if podcasting is right for your horse business!

Links Mentioned In This Episode

Rate, Review & Follow in Apple Podcast

‘I love How to Market Your Horse Business.’ <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people (just like you) grow their horse business so they can be out in the barn doing what they love. Click here, scroll to the bottom, tap to rate, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Not an Apple person? Other directories don't have a rate or review option right now, but you can still subscribe/follow! Click here for Google Podcasts or here for Spotify.



I'd love to send you my newest podcast episodes to help you with marketing your horse business!

Don't worry, I hate spam, too. When I publish a new episode, I'll just send you a quick email to let you know.

And, of course, you can unsubscribe any time.

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