Influencer marketing in the horse world is more than sending free products to the social media accounts with the most followers and hoping for a sales increase. If you want the best return on your investment, follow these best-practice influencer marketing tips for brands.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Working with influencers could be the key to reaching a new audience with your equestrian brand.
But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return.
In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you need to know and do to get the best ROI when it comes to influencer marketing.
(Check out episode 137 if you’re looking for what influencers need to know about influencer marketing.)
Influencer Marketing Tips & Strategies for Equestrian Brands
Optimize your social profile and bio.
Optimize your website for mobile visitors.
Keep your product names simple, SEO-friendly, and easy to remember.
Simplify and speed up your check-out process. (Pro tip: test it out yourself before you ask your customers to start shopping.)
Include easy-to-buy equestrian gift options as an up-sell when possible.
Create content influencers will want to share; make it easy to tag you on social media.
Create a brand guide to help influencers stay in line with your brand values, goals, etc. while still giving them creative freedom to do what’s authentic for their own personal brand.
Get social proof from user-generated content.
Be open to micro-influencers.
Know how you will measure a successful ROI for your brand partnerships. In other words, know your key performance indicators (KPIs).
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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