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3 Steps to Defeat Social Media Overwhelm [ENCORE]

Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place. These three steps are going to help you defeat that feeling of overwhelm and give you a plan that you can implement—starting today.

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


Ever feel like you just can’t get ahead when it comes to social media? Or, maybe you get a handle on it for a bit, but it doesn’t stick and then you’re back to where you started? This throw-back episode is for you!

While social media as a whole is always changing, there are some things you can do now that’ll serve you well now matter what the algorithm throws your way. That’s what we’re diving into with these 3 steps that’ll help you defeat social media overwhelm so you can get back to doing what you love most.


We've all been at a place where we know we need to do something but we just can’t figure out what our next step should be.

For many business owners, that’s how they feel about social media. They know it’s the place where they’re going to make connections with the people that need or want their products and services.

However, just saying, "I know I need to get on Facebook" doesn’t really make it happen.

But it also does not make it easier with no plan.

So, that’s what we’re going to do in this episode!

Whether you’re wanting to be more intentional with your Facebook page, Instagram profile, or YouTube videos, these three things are going to help you defeat that feeling of overwhelm and give you a plan that you can simply implement.

  1. Determine where your audience is hanging out online.

  2. Pick 3 to 5 general topics or categories to post on a regular basis.

  3. Calendar once a week to schedule your posts.

Of course, this is the simplified version of what we talked about in this episode, so be sure to give it a listen for more detail on each of these steps!

Links mentioned in this episode:

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