Search

5 Keys to Building a Sustainable Horse Business with Mike Major


As someone who has been in the horse business for more than 55 years, Mike Major, 2022 Road to the Horse World Champion, knows what it takes to build a business that’ll stand the test of time. In this episode, you’ll learn from his experience so you can do the same.

stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


Mike Major, 2022 Road to the Horse World Champion, is just like most everyday horse business owners. He’s most at home working with horses—doing the “horse stuff.”


Yet, Mike Major Horsemanship is a business which makes him a business owner. Since he’s been doing it for more than 55 years, it’s fair to say there are some things he’s done well along the way.


Plus, Mike knows what it’s like to start from scratch, even to restart in a new discipline and a new state.


In his words, ‘It’s tough to turn a horse business into a profitable business.”


It’s obviously doable. But, it takes work and, as you’ll hear Mike share, it takes making some intentional decisions along the way.


In this episode, you’ll get a behind-the-scenes look at

  • how Mike Major makes decisions in his business

  • what it looks like to pivot

  • and his best advice for fellow horse business owners.

As Mike shared about his journey through the years, from running a cattle ranch at age 14 to winning Road to the Horse in 2022, I was taking notes and pulling out nuggets of wisdom.


While he didn’t present these five keys as a list of points in our chat, each one came directly from our conversation and will help you build a business that will stand the test of time.


5 Keys to Building a Sustainable Horse Business

  1. Select an area of focus. (In other words, don’t try to be everything to everybody.)

  2. Make decisions that align with the direction you want to go.

  3. Be intentional with building relationships.

  4. Getting help with marketing? Make sure they’re enthusiastic about what you’re selling.

  5. Less is better than too much.


Of course, you'll want to listen to the full episode to dig into what Mike shared and discover how you can apply each of these keys in your horse business!


Links Mentioned In This Episode


Rate, Review & Follow in Apple Podcast


‘I love How to Market Your Horse Business.’ <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people (just like you) grow their horse business so they can be out in the barn doing what they love. Click here, scroll to the bottom, tap to rate, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


Not an Apple person? Other directories don't have a rate or review option right now, but you can still subscribe/follow! Click here for Google Podcasts or here for Spotify.

WANT THE NEWEST EPISODES EMAILED TO YOU?

I'd love to send you my newest podcast episodes to help you with marketing your horse business!

Don't worry, I hate spam, too. When I publish a new episode, I'll just send you a quick email to let you know.

And, of course, you can unsubscribe any time.