As someone who has been in the horse business for more than 55 years, Mike Major, 2022 Road to the Horse World Champion, knows what it takes to build a business that’ll stand the test of time. In this episode, you’ll learn from his experience so you can do the same.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Mike Major, 2022 Road to the Horse World Champion, is just like most everyday horse business owners. He’s most at home working with horses—doing the “horse stuff.”
Yet, Mike Major Horsemanship is a business which makes him a business owner. Since he’s been doing it for more than 55 years, it’s fair to say there are some things he’s done well along the way.
Plus, Mike knows what it’s like to start from scratch, even to restart in a new discipline and a new state.
In his words, ‘It’s tough to turn a horse business into a profitable business.”
It’s obviously doable. But, it takes work and, as you’ll hear Mike share, it takes making some intentional decisions along the way.
In this episode, you’ll get a behind-the-scenes look at
how Mike Major makes decisions in his business
what it looks like to pivot
and his best advice for fellow horse business owners.
As Mike shared about his journey through the years, from running a cattle ranch at age 14 to winning Road to the Horse in 2022, I was taking notes and pulling out nuggets of wisdom.
While he didn’t present these five keys as a list of points in our chat, each one came directly from our conversation and will help you build a business that will stand the test of time.
5 Keys to Building a Sustainable Horse Business
Select an area of focus. (In other words, don’t try to be everything to everybody.)
Make decisions that align with the direction you want to go.
Be intentional with building relationships.
Getting help with marketing? Make sure they’re enthusiastic about what you’re selling.
Less is better than too much.
Of course, you'll want to listen to the full episode to dig into what Mike shared and discover how you can apply each of these keys in your horse business!
Links Mentioned In This Episode
Episode #74: Learn the Art of Selling With Chris Stein
Episode #72: 5 Takeaways from Road to the Horse 2022
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