Trying to sell more products? Discover five strategies Chris Stein, National Sales Manager at Justin Boots, believes every product business should be doing as part of the sales process.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
How do you get people to pay you money for the things that you’re making?
That’s really what’s at the bottom of every question centered around selling products. You’ve made something you believe in—that you believe in your heart of hearts is going to make life better in some way for your audience.
But, how do you get them to believe you? How do you get them to pay you for it what you believe it’s worth?
You’ll get the answers to these questions and more in the second part of my conversation with Chris Stein, National Sales Manager at Justin Boots.
Plus, Chris shared how being patiently persistent will always pay off in the long run. (You’ll have to listen to the podcast to hear that part!)
5 Proven Strategies to Sell Equine Products
Visual presentation matters. Whether it is the photos on your website or social media, your expo booth, or your own space in a retail store, the branding, photography, design, video, and overall presentation should represent your business well.
Formal presentation can make or break you. If you’re trying to get your items in with a retailer, storefront, or influencer, be overly prepared to present your products by sharing a story that will connect them to your company.
When pricing, start at the top and work down. Provide tiers, and as your options decrease in levels be sure to share what they are giving up as they move down the ladder.
Add-on sales can add up! Add-ons are usually low-cost items that have a high-profit margin. If you look hard enough, every equine business has items or added services that you can promote as add-on items.
Know your ideal audience (target market). It’s okay to have enough respect for your business and yourself not to compromise just so you can be everything to everybody. When you’re selective in your clientele, you drive up the perceived value of your business.
Of course, you'll want to listen to the full episode to dig into each of these strategies and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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