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Learn the Art of Selling with Chris Stein

If you want to build an equine business you love, then selling is a skill that you can (and should) learn. That’s why I’ve invited Chris Stein, the National Sales Manager at world-renowned footwear company Justin Boots to join me on the podcast.

stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!

When it comes to selling, there are some common phrases I often hear from horse business owners:

“I can ___ (train horses or make beautiful tack or teach riding, etc.) __ but I can’t sell.”

“As the business owner, I’m basically the product and selling myself is hard.”

“I’m afraid to annoy people if I sell too much or push too hard.”

Basically, it’s the ol’ used car salesman picture that comes to mind when I bring up the word sales.

And, if that’s where you are, it’s completely understandable. Nobody wants to be considered push or “too salesy.”

At the same time, if you want to grow your business—to reach more of the right people with your products and services—then you need to get more than just comfortable with the idea of selling.

As a horse business owner with big dreams, you need to take the time to learn the art of selling.

That’s why I’m excited about my guest in this podcast episode, Chris Stein. As the National Sales Manager at Justin Boots, Chris has a wealth of experience and expertise when it comes to selling—and, he’s here to share it with you!

My interview with Chris was so rich that I broke it into two episodes. In this episode, you’ll learn about the mindset of selling and the importance of it as well as why it's important.

You’ll discover some ways to break through the barriers that may be keeping you from making the income you need or want because you’re afraid to sell in addition to practical ways to apply these things in your business.

3 Important Mindset Shifts When It Comes to Selling

  1. Afraid to sell is afraid to talk.

  2. Look for things you take for granted.

  3. Your income ceiling is set by one thing: how hard you are willing to work to get to the income goal you set.

3 Practical Ways to Make Selling Easier

  1. Look at sales as a back-and-forth conversation.

  2. Know your product, your services, your business (be the expert).

  3. Know what your competition is doing or not doing while staying authentic to you and your business.

Of course, you'll want to listen to the full episode to dig into each of these takeaways and discover how you can apply each one in your horse business!

Links Mentioned In This Episode

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