The Bold Business Move Most Equine Entrepreneurs Avoid With Chelsea Lothrop
- Denise Alvarez
- Dec 10
- 3 min read
Updated: 1 day ago
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
What if the key to growing your equine business was in your willingness to do the thing that scares you?
That’s exactly what Chelsea Lothrop found to be true in her journey as an equine photographer.
In this episode of the How to Market Your Horse Business podcast, Chelsea shares how choosing to lean into the hard things — the uncomfortable, uncertain, and downright scary moments — has made all the difference in building a successful, fulfilling business.
Here’s the bold move most equine entrepreneurs avoid: choosing to grow through the hard parts rather than run from them.
Facing What Feels Hard and Doing It Anyway
Chelsea didn’t wait until everything was “perfect” before she stepped into a bigger version of her business. She didn’t wait until she had total clarity, the right words, or the exact marketing funnel in place.
She took action even when she was scared.
From offering new services to restructuring her pricing, Chelsea consistently chose courage over comfort. And it’s that courage that opened the door to growth.
In her words, it wasn’t about suddenly becoming fearless. It was about being willing to feel the fear and still take the next right step.
It’s Not About the Tools, It’s About You
Chelsea’s story is a reminder that success in your horse business isn’t about using the “right” app, having the prettiest website, or chasing every new trend.
It’s about doing the internal work to become the version of yourself who can confidently lead and grow a business.
That might mean:
Saying no to clients who aren’t a good fit (even when the money’s tempting)
Raising your prices even if you're afraid people won’t pay
Showing up on video when you’d rather hide behind the camera
Investing in coaching or support even if it feels risky
These are the bold moves Chelsea leaned into, and they’re likely the same kind of moves you’ll face as you grow, too.
What Happens When You Choose Growth?
As Chelsea shared in the interview, leaning into growth doesn’t always feel glamorous.
It often looks like late-night journaling sessions to figure out what’s really holding you back.
It looks like starting over on a landing page — again — because the words don’t feel aligned.
It looks like pausing long enough to remember your “why.” The reason you started this business in the first place.
But when you choose growth, even when it’s hard?
You’ll experience deeper alignment and a business that actually feels good to run.
Your Turn. What About You?
Where are you holding back because it feels too hard or too uncomfortable?
Where have you been playing small to avoid the fear that comes with expansion?
Maybe, like Chelsea, your next level isn’t about adding more to your plate. Maybe it’s about making one bold move you’ve been avoiding. You know it. It’s the one that feels scary but necessary.
That’s where the transformation happens.
That’s how you build a business rooted in clarity, confidence, and purpose.
Ready to make your own bold move?
If you’re an equine entrepreneur who’s been doing the work but feel like you’ve hit a growth ceiling, The Business Barn Collective might be your next right step.
It’s a group coaching experience designed for established horse business owners who are ready to grow with intention alongside fellow business owners who get the unique lens of the horse world.
Inside the program, you’ll address strategy, mindset, and profit. Beyond that, we create space for the hard but important conversations like the one Chelsea and I had on the podcast.
Whether your bold move is joining a community, raising your rates, reworking your offers, or simply admitting you need support — I’m cheering you on.
Your next level is on the other side of the hard thing you’ve been avoiding.
Links Mentioned In This Episode
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