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5 Tips to Maximize Your Event or Rider Sponsorship with India Wilkinson

Event and rider sponsorship is fueling equestrian sports world-wide, on all levels. It’s also a unique opportunity for you as a horse business owner to directly connect with your best-fit audience. Use these strategies to help you make the most of your sponsorship experience.

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Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!

Have you ever considered sponsoring an event or a rider but stopped short of yes because you weren’t sure if it was the right way to spend your marketing dollars?

You’re not the only one!

The truth is, sponsorships can be a really viable way to get your products and services in front of the right people—meaning, the potential customers that have a pretty good chance of becoming your actual customers.

Sponsorships give you a direct connection to your best-fit audience.

In addition to the opportunity for targeted marketing, you get to support the industry and the equestrian sport that you love. And, equestrians are loyal to the brand that support us!

So, you’re approached to be a sponsor of a local or national show, rodeo or schooling event, o even a professional rider—what now?

How do you know what to say yes to? Or, what questions you should be asking as a sponsor?

Thankfully, you don’t have to figure that out alone.

India Wilkinson has sold more than three million dollars in sponsorships, and she’s also been on the sponsor side for years as well.

That’s why you’re going to love learning from her in this second part of my two-part series on event sponsorships.

(Missed the first part? No problem! Catch it here.)

When it comes to sponsorships, there are some specific strategies you can implement to help you, your business, and your potential customers get the most out of the arrangement.

5 Top Tips for Brands and Services Sponsoring Events and Riders

  1. Look for events that reach your target audience.

  2. Get clear on expectations.

  3. Be active (promote and participate).

  4. Stay neutral as a sponsor/brand.

  5. Measure and assess the results of the sponsorship.

This list is just the tip of the iceberg of the insights and personal examples that India shared in our conversation.

Of course, you'll want to listen to the full episode to dig into how you can apply each of these tips to your own sponsorship strategy!

Links Mentioned In This Episode

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