How does the everyday horse business owner sift through the overwhelm and use video to strategically market your business? By keeping these 3 keys in mind.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Video has always been an engaging way to market your business. With the growth of YouTube as a marketing platform in recent years, and especially in light of Instagram saying they’re preferring video lately, it’s becoming more important than ever.
So, if video is king when it comes to marketing your horse business, how does the everyday horse business owner use it strategically—and without spending a fortune?
Thankfully, there are myriad ways you can use video as part of your overall content marketing strategy. And, you get to choose what works best for for you. That’s the beauty of being the business owner!
That’s why I’m excited for you to meet my guest, Mariah Hammerschmidt. As the Equine Network Video Project Manager as well as Supervising Producer of Horse Week and Icons by American Cowboy, Mariah works with a variety of equine businesses to help produce their videos.
From brand anthems to social media clips to documentaries and pretty much everything in between, Mariah has done it all.
This week she’s sharing her best tips and strategies to help you create a video marketing strategy for your horse business.
3 Keys to an Effective Video Marketing Strategy
Know your audience.
Know the purpose of your video.
Tell a story in your videos.
Of course, you'll want to listen to the full episode to dig into each of the insights Mariah shared and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
Episode #85: Thinking of Starting a Podcast? Here Are 5 Things to Know
Episode #87: 3 Tips to Market Your Membership With Annie Kennedy
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