How to Get Paid for the Products You Already Recommend with Jamie Birch
- Denise Alvarez
- 22 minutes ago
- 4 min read
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
If you're a horse professional or equestrian entrepreneur, chances are you’re already recommending your favorite products to clients, followers, and friends — from saddle pads to supplements, boots to bits.
But what if those casual product shoutouts could become a stream of passive income for your business?
That’s exactly what Jamie Birch, affiliate marketing expert and founder of JEB Commerce, helps business owners and content creators do every day. In our conversation, Jamie shared practical steps horse business owners can take to start earning money from the brands they already believe in.
Here are the biggest takeaways and tips from Jamie Birch on affiliate marketing for equine businesses:
1. You’re Already Doing the Work — Get Paid for It
Whether you're a trainer, clinician, content creator, or barn owner, chances are you’re already recommending products and services to your audience. Jamie calls this “pre-affiliate” work. You’re driving purchases for brands without getting paid.
Affiliate marketing flips that equation.
When you become an affiliate, you partner with a brand, get your own unique tracking link, and earn a commission whenever someone buys through your recommendation. You don’t have to carry inventory, ship products, or handle customer service — just share what you already love and get paid when someone makes a purchase.
Take-action Tip: Look through your recent social posts, emails, or conversations. What products or services do you find yourself recommending over and over again? That’s your starting point.
2. Start Small and Go Deep
A common myth about affiliate marketing is that you have to be an “influencer” with a massive following. Not true.
In fact, niche, trust-based communities (like many horse businesses have) often outperform large general audiences. Why? Because your audience already trusts you.
Jamie encourages equestrian entrepreneurs to start with one or two brands they truly use and believe in, and go deep.
Write a blog post about the product.
Create a short reel or video showing it in use.
Share a tip in your email newsletter.
Include it in a resource guide or “favorites” list on your website.
3. Don’t Wait for a Brand to Reach Out
One of Jamie’s key pieces of advice: don’t wait to be discovered. Most affiliate programs are open, meaning you can apply directly, no invitation needed.
To find them, scroll to the footer of a brand’s website and look for a link that says “Affiliate Program” or “Partner With Us.” You’ll typically fill out an application and, once approved, gain access to your tracking links and resources.
Take-action Tip: If a company doesn’t have an affiliate program listed, reach out directly. Share who you are, how you use their product, and how you’d love to partner with them.
4. Track What’s Working (So You Can Grow It)
Once you’re set up as an affiliate, it’s not just “post and pray.” Jamie emphasizes the importance of tracking performance.
Most affiliate dashboards will show you how many people clicked your link, how many purchased, and what your commission was. Use this data to double down on what’s working, whether that’s a particular type of content (video, blog, email), time of day, or platform.
Over time, you’ll learn how your audience responds and how to better serve them and your business through affiliate partnerships.
5. Affiliate Marketing Can Add Real Revenue to Your Horse Business
While affiliate income might start as $20 here or $100 there, Jamie has seen equine brands and entrepreneurs grow it into thousands of dollars a month, especially when it’s intentionally integrated into their content and customer journey.
If you’re running lessons, events, or clinics, affiliate partnerships can complement your main revenue streams and make your business more sustainable.
Does this conversation hav you thinking, “Wait, I could totally do this…?” Then why not give it a try?
Affiliate marketing isn’t a magic solution, but it is a powerful, ethical, and accessible way to diversify your revenue as a horse business owner.
And best of all, you don’t need a massive audience or a complicated funnel to get started.
Start with what you love. Share what you trust. And get paid for the impact you’re already making.
👉 Want help building a profitable equine business with marketing that actually works?
Listen to the full episode to dive deeper into how you can use affiliate marketing to add a revenue stream to your business, including practical tips to do it well in your equine business.
Ready to build a business that meets your definition of success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
Profit First by Mike Michalowicz
Emyth Revisited by Michael Gerber
Take the Reins: 1:1 Business Coaching for Equestrian Entrepreneurs
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