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How to Build a Profitable Lesson-Based Business With Brian Wee

Is it possible to have a lesson-based horse business that’s profitable? Yes! Not only is it possible, but if you want your business to be sustainable (we all do, right?!), it’s a necessity. Here are some specific ways that you can build a profitable horse business, no matter where you are in your journey.

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Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!



As a horse business owner, why’d you start your business?


Was it because you experienced success and others started asking you for help?


Or, perhaps you were ready to retire from competing and lessons were a natural flow?


Or, maybe you love to teach and to see the next generation fall in love with the horses the way you do?


Whatever the case may be, by and large, “to make a lot of money” is not typically one of the reasons you start an equine business, right? Especially, a lesson-based horse business.


But, the reality is, no matter what your reason was for going into business, in order to say in business, you need to make a profit. In the plainest terms, that means you need to make more money than you spend.


Yet so often, horse business owners struggle with how to make money in a way that’s sustainable and that’s going to help you meet your financial goals.


That’s why I’ve invited Brian Wee to join me on my How to Market Your Horse Business Podcast.


He’s been where you are, and he figured out a way to make money doing it while still doing what he loved. And since then, he’s started coaching lesson-based business owners to share the lessons he learned along the way.


In this episode, Brian is going to share some specific mindset shifts and tips that will help you to build both a profitable and sustainable lesson-based horse business.


If your business isn’t lesson-based, no worries! You are still going to discover some great nuggets of wisdom that’ll help you build the horse business of your dreams.


Six Mindset Shifts to Help You Build a Profitable Horse Business

  1. Be open to beginners in your program.

  2. Have your own lesson horses available for use, including lease.

  3. Consider a monthly subscription package versus per-lesson fees only. (Examples include a club, academy, etc.)

  4. Know your numbers well and make business decisions based on data.

  5. Have more group than individual lessons.

  6. Use a program curriculum for education-based goals versus the typical competition-based goals.



Of course, you'll want to listen to the full episode to dig into each mindset shift and discover how you can apply each one to your business!





Links Mentioned In This Episode


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