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How Failure Can Make You a Better Business Owner with Justin Skinner

What’s your take on failure? Does it scare you so much that it keeps you from taking action? Have you tried something that didn’t work out and that’s kept you from trying again?


stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


The way you view failure impacts everything you do in life. And, when you look at failure as an opportunity for learning, it will help you build your dream horse business. Here are 4 specific ways you can begin to view failure as a teacher rather than an enemy.


What’s your take on failure? Does it scare you so much that it keeps you from taking action? Have you tried something that didn’t work out and that’s kept you from trying again?


The reality is that your view of failure impacts everything you do—including the way you run your horse business.


When you’re afraid to fail then you’re less likely to try something new. But, those big ideas you have in your head or heart will never get the opportunity to become reality if you don’t start somewhere.


Your view of failure also impacts your team. The type of work they do and the amount of creativity or innovation they feel comfortable bringing to the table will be shaped by your personal view of failure. Why would they try out-of-the-box thinking if they’ll be reprimanded for it?


That’s why we’re diving into how you can be a professional failure in this episode—yes, there is such a thing. And when you look at failure as an opportunity for learning, it will actually help you to build your dream horse business.


My guest, Justin Skinner, may not be a familiar name in the horse world but he knows a thing or two about failing forward, reframing failure, and even learning from other people’s so-called failures. He literally wrote a book on the subject.


You’re going to learn some major mindset shifts so that failure can be your greatest teacher rather than your biggest enemy.


4 Ways You Can Use the Gift of Failure In Your Business


1. Recognize the fallacy of “self-made” (AKA stay humble).

2. Learn how to fail forward.

3. Become passionately curious. 
“I have no special talents. I am only passionately curious.” ~ Albert Einstein

4. Embrace an overflow mentality so you can share the lessons learned with others.


Of course, you'll want to listen to the full episode to dig into each of these ideas and discover how you can apply each one in your horse business!


Links Mentioned In This Episode (heading)



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