Marketing doesn't have to be scary! You just need to be talking to the right people in a way that speaks to them. You can do that and get a jump-start on your marketing by answering these two questions.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
When you think of marketing, do you want to go running the other way or maybe just change the subject?
If you’re like many horse business owners, the thought of marketing your business is scary or even intimidating or feels too salesy and just not natural.
It feels like if you’re going to dive into marketing that means you need to be buying a bunch of ads or hiring an agency to manage your social media—you know, just like you see every other successful business doing.
Thankfully, marketing really doesn't have to be so scary!
You just need to be talking to the right people in a way that speaks to them.
And that’s how we’re going to jump-start your marketing today.
Get your favorite pen and notebook (or open your phone’s notes app or a fresh document on your computer - you get the point!) and let’s get started.
Here are the questions that will give you a jump-start in your marketing:
Who is my audience? Identify your audience with these 3 questions: 1: Who have I worked with before that I want to work with more? 2: What demographics describe my best fit? 3: What aspirations does my best-fit audience have related to my product or service?
What problem do I solve for my audience?
Of course, you'll want to listen to the full episode to dig into these questions and hear some real-life examples that'll help you apply this strategy to your business.
Links mentioned in this episode:
My Marketing Services (Because sometimes you just don't want to DIY anymore!)
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