Let Go of the Timeline & Trust the Process of Growing Your Equine Business With Brooke Drassal
- Denise Alvarez
- Sep 12
- 3 min read
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
Have you ever looked around and wondered, “Why am I not further along by now?”
You’re working hard, showing up, doing all the things… but the progress feels slow, and the timeline isn’t what you imagined.
You’re not alone. In this episode of the How to Market Your Horse Business podcast, I sat down with equestrian entrepreneur Brooke Drassal, owner and founder of Brooke Drassal Equine Bodywork, to talk about what it really looks like to build a business — not just on paper, but in real life.
And let me tell you: her story is a great reminder that you don’t have to force the process to build something meaningful.
Here are five key takeaways from my conversation with Brooke every horse business owner should take to heart.
1. Let Go of Timelines
Brooke was honest about her own struggles with feeling behind — comparing herself to others and feeling like she should be further along. Sound familiar?
The truth is, we all wrestle with those thoughts. But the timeline is different for everyone. Your journey isn’t delayed — it’s unfolding.
2. Trust the Process
Looking back, Brooke can see how each step — even the confusing or messy ones — played a role in building the business she has today.
You don’t have to have every answer before you begin. Just take the next right step and trust that clarity will come.
3. Clarity Comes Through Action
If you’re waiting for clarity to strike before you move forward, you might be waiting a while. Brooke’s story is proof that taking action — even imperfect action — is how clarity comes.
Progress isn’t always fast, but it is forward. That’s what matters.
4. Define Success on Your Own Terms
At every stage, Brooke kept coming back to what success meant for her. Not the internet’s definition. Not her neighbor’s. Hers.
That’s your permission slip, too. You don’t have to grow your horse business like anyone else. You get to define what success looks like — and then build from that place.
5. Get Support
One thing that stood out in Brooke’s story was how she never tried to go it alone. Whether it was a mentor, a coach, or a supportive barn owner — she leaned on others at every stage.
You don’t have to carry the whole load. Surround yourself with people who get it and can help guide you through the fog.
Whether you’re just starting out or deep in the messy middle, let this episode be your reminder: There’s no behind. You’re not late. Your path is yours. Keep going, keep trusting, and don’t forget — I’m cheering you on.
Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!
Ready to build a business that meets your definition of success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
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