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What Equestrian Influencers Need to Know About Influencer Marketing with Megan Sullivan

You don’t have to have a million followers online to work with equestrian brands. But, there are some things you need to know and do well to dive into the world of influencer marketing successfully.


icelandic horse website marketing


Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


What is influencer marketing? Is it it reserved for only those with a million followers, or can riders and trainers with a smaller yet loyal following work with brands and be considered an influencer?


I’ve got good news for equestrian entrepreneurs.


If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple!


Brands are realizing more and more that working with micro-influencers can give a better ROI than those “big-time” accounts with hundreds of thousands of followers.


What’s a micro-influencer? Generally speaking, it’s someone who has around 10,000 to 100,000 followers. The exact number fluctuates depending on who you ask, but here's what you need to understand:


The size of your audience is not as important as the trust and brand that you build.


If you’ve been around here long, you know about the importance of building a brand based on trust.


Regardless of your follower count, there are some things you need to know and do well to dive into the world of influencer marketing successfully.


In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you need to know as an influencer in the equestrian world.


(Check out Episode 138 if you’re looking for what brands need to know about influencer marketing.)


Influencer Marketing Tips & Strategies for Equestrian Influencers


  • Optimize your social profile and bio.

  • Start with this FREE guide Megan created just for How to Market Your Horse Business Podcast listeners.

  • Take your social profile visitors on a specific journey with your content.

  • Understand what brands want from working with you and create content with the brand’s picture of success in mind.

  • Surprise and delight every brand you work with.

  • Treat yourself like a business. (Because you are a business!)

  • Make it easy for brands to work with you—be responsive and responsible.

  • Dive into email marketing for additional revenue and connection opportunities with your audience (followers).

  • Be authentic.

  • Build a community.


Of course, you'll want to listen to the full episode to dig into each of the insights shared and discover how you can apply each one in your horse business!




 

Links Mentioned In This Episode


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