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4 Equine Photographer Marketing Strategies with Shelley Paulson


As an equestrian photographer, how do you get your business to stand out among the others? How can you connect with your right-fit customers? Shelley Paulson shares 4 approaches that are key to marketing your equestrian photography business well.

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Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


Shelley Paulson is a name synonymous with quality, excellence, and wisdom in the world of equestrian photography.


Just ask one of the editors of Horse Illustrated, an award-winning equestrian publication where you’ll almost always find at least one of her photos included in an issue. Or, ask an aspiring photographer who wants to photograph horses for a living and has been watching Shelley from afar.


No matter who you talk to in the industry, when Shelley’s name comes into the conversation, you can bet it’ll be followed by admiration for her work as well as for her as a person.


That’s one reason I’m so honored Shelley’s joining me on this podcast episode all about marketing for equestrian photographers. Who better to share some knowledge than someone who has been there and continues to put in the work to build the photography business of her dreams?


The other reason I’m thrilled to have Shelley join me is that I’ve had the honor of working one-on-one with her as a branding client (yep, she took the photos you see on my website!) and then as a marketing client of mine as well. Knowing her as both a client, photographer, and friend, I can tell you she’s the real deal.


And, since she’s been in the photography game for more than 18 years now, she’s seen what works and what doesn’t work when it comes to marketing your photography business.


You’ll hear what Shelley sees happening now in the equestrian photography industry—including why it’s so important to be paying attention to trends in the industry—as well as her best tips and strategies for how you can market your own equestrian photography business.

4 Marketing Strategies for Equine Photographers

  1. Know who you are and who your ideal client is.

  2. Reach out to brands and businesses you want to work with as a photographer.

  3. Get face-to-face with your ideal clients. (In other words, don’t hide behind your computer and your phone.)

  4. Create an amazing client experience.


Of course, you'll want to listen to the full episode to dig into each of the insights Shelley shared and discover how you can apply each one in your horse business!



Links Mentioned In This Episode


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