Top 10 Equestrian Marketing Podcast Episodes That Will Transform Your Horse Business
- Denise Alvarez
- Jun 14
- 4 min read
Are you looking to grow your horse business and need a better marketing strategy to make it happen?
These top 10 equestrian marketing podcast episodes will get you on track and empower you to craft a marketing strategy that meets your version of success.
Top 10 Equestrian Marketing Podcast Episodes from the How to Market Your Horse Business Podcast
Do you ever feel overwhelmed by all the information out there on how to market your horse business? It’s time to stop chasing trends or staying frozen in analysis paralysis when it comes to marketing your horse business. In this episode, you’ll learn my proven step-by-step process for turning your connections into your customers.
You hear all the time about what you should be doing when it comes to marketing your horse business. But, is there anything you should avoid? Well, yes! In this episode, you’ll learn the two biggest mistakes equine entrepreneurs make when it comes to their marketing and what you should do instead.
How do you go from idea to side hustle to main gig? While every entrepreneur’s journey is unique, here are the 3 essentials you should have in your marketing tack room, no matter what.
If you’re putting content out into the world but no new leads are landing in your inbox, what’s missing? Here’s how to create content that meets your customers wherever they are in the buying journey.
Do you ever open up your phone to post on social media, but realize you have no idea what to say? You want to or feel you like you need to, but either way, you’re at a loss. So, you grab the most recent horse pic or video and put some hashtags with it and call it good. Not anymore, my friend! Use these 5 topics as a springboard for when you can’t figure out what to post on social.
Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If you’re struggling to get the right people in the door, consider these 5 warning signs your website is the culprit.
Search engine optimization is not a one-and-done scenario for your equine business. It’s an ongoing marketing strategy, and Krysta Paffrath will show you how to implement it in your equestrian business.
Equine businesses risk missed opportunities by relying solely on social media. This episode explains why a dedicated website is essential for control, search visibility, and customer engagement, ultimately boosting credibility and conversions.
Do you want to build an equestrian business that’ll be here for the long-term? Then email marketing is a non-negotiable. Yet it’s uncommon to see equine entrepreneurs incorporate it into their marketing mix. Here’s why you can’t afford to ignore email marketing any longer.
How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen.
As an equestrian photographer, how do you get your business to stand out among the others? How can you connect with your right-fit customers? Shelley Paulson shares 4 approaches that are key to marketing your equestrian photography business well.
Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? In this episode, you’ll discover how one horse trainer is doing it, and what you can do to be sure your own horse business is profitable at the end of the day.
How do you handle the unique challenges of having a physical location for your horse business? Amy Bond with The Painted Cowgirl in Greenwich, Ohio is sharing her lessons learned through 17 years (and counting) of building her thriving Western apparel shop.
When it comes to marketing your stallion or breeding program, you can reach more of the right people with these creative marketing ideas—no matter the size of your operation. Here, you’ll get specific content ideas you can take and run with to help you create interest and excitement about the horses in your program all year long.
Tracey Evans discusses how equine assisted learning (EAL) can be a profitable addition to horse businesses. Unlike equine therapy, EAL focuses on experiential learning to develop skills such as leadership and confidence. Evans advises business owners to assess their passion for working with people, identify target audiences, evaluate their current horse resources, and consider obtaining certification to ensure effective program implementation.
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