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4 Steps to Map Your Customer Journey (And Why It Matters)


Do you know how people are getting to you? What about why they stick around? When you map out your customer journey, you’ll look at the entire customer experience so you can intentionally create one that’ll keep people coming back—and bringing their friends along, too!

stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


Do you know how you’re getting people in the door of your business?


Even if you don’t have a physical location, your business has an entry point—actually, you probably have multiple entry points.


And, if you don’t know how people are getting to you, then how can you get more of the right people in the door? That’s where the customer journey comes in.


When you map out your customer journey, you’ll figure out how people are getting to you. But, your customer journey will do even more than that.


Mapping your costumer journey means you look at all facets of your customer’s experience. Why? So you can intentionally create one that’ll keep people coming back—and bringing their friends along, too!


If you want to build a business that’s in it for the long haul, then this episode is for you.


4 Steps to Map Your Customer Journey


1. What is a customer journey?

2. Why does knowing your customer journey matter?

3. How do you break down your customer journey? Get Your FREE Customer Journey Worksheet at stormlily.com/journey

4. What to do with your customer journey?


3 Stages of A Customer Journey


1. Pre-purchase

2. Consumption (buying experience)

3. Post-purchase


Of course, you'll want to listen to the full episode to dig into each step in mapping your customer journey and discover how you can apply each one in your horse business!


Links Mentioned In This Episode


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