Every sign, banner, or flier you use for your horse business shapes the experience your potential customers have with you from their very first interaction. That’s why, whether it’s on the roadside or on the side of a stall or arena, every sign that you have should include these five key elements.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
We have a family friend who put a sign up in his pasture pretty much as soon as he moved in to his new house. His pasture is right off the highway and he wanted everyone that drove by to know he was there and that he had horses for sale.
And he'll be the first one to tell you he's had numerous phone calls and conversations based around that sign.
Lest you think signs are just for roadside pastures, I was listening to an interview with NRHA Two Million Dollar Rider Casey Deary. In the interview, he shared about how one of his best customers was actually brought to his business early on through a sign his wife had put at the end of their road saying that they had riding lessons available.
This gentleman ended up bringing his kid in for riding lessons, built a relationship with the Deareys, and then he got involved in the reining industry and is one of Casey's best customers.
The other thing to remember is that people are going to be driving by and seeing your beautiful facility or your beautiful horses. And they'll be curious about your business. But, aside from driving up and knocking on your door, they'll have no way to learn more.
So, whether you're a breeding or a boarding stable or you provide riding lessons, having a sign on your property where passersby can easily see it is a no-brainer.
The same can be said with fliers at local equine businesses, or even banners at local horse shows and rodeos.
And whether it’s a banner, flier or roadside sign, there are a few key elements you need to be sure you include in order to actually connect with your potential customers.
Here are the 5 key elements you need for an attention-grabbing sign:
Clear logo and business name.
What it is that you do.
Your website. (Don't have one yet? Check out what a one-page website can do to get you started.)
Your phone number.
Simple graphics/imagery that clarifies what you do.
Right now is a great time to take inventory of your signage. Take a look at what you already have or maybe what you don’t have but you need to get designed and compare it to this list of key elements before spring comes along.
If you have any specific questions, I'm always available. I love hearing from you!
Links mentioned in this episode:
One-page website sample. (Scroll down slightly and you'll see the button to view a sample. :) )
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