Can any horse business really make money online? Absolutely. In part 1 of this series, discover 3 doable ways you can use your knowledge and expertise to create an additional stream of revenue for your horse business.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
You got into this business because you love horses and you’d really rather be out in the barn or arena with them, or creating products and services for people in the equine industry—not necessarily because you want to spend all (or any) of your time on a computer.
Yet, I also know you’re a business owner. And coming from a fellow business owner, we all know it takes revenue to run a sustainable business.
The beautiful thing is, that in addition to what you’re already doing, with the internet at your fingertips, you almost instantly have access to a wide range of people who will be willing to pay for your knowledge, experience and expertise.
That’s why online revenue generators are a great opportunity for creating an additional revenue stream for your horse business.
No matter your niche, breed, or discipline, you actually can do this. And you can do it at the level that’s right for you. So, don’t get overwhelmed or intimidated by it, okay?
I’ve broken down these five ideas into two episodes. In this episode, you’re going to learn three doable ways you can generate revenue online for your horse business.
And then next week we’ll dive into two more that require a little more heavy lifting which, of course, also means they have the potential for a bigger return.
3 Ways You Can Make Money Online as a Horse Business
Virtual Coaching Virtual coaching for your business may mean your students submit videos and then you provide feedback afterward. Or, you could even set up a live stream call where your student has an earpiece connected by Bluetooth to a tablet that’s set up for you to view by video camera, enabling you to coach him or her in real-time. The key and benefit to virtual coaching is that you can do it without being in the same physical space together.
Workshop A workshop is typically shorter than a full online course and is focused on one specific outcome or method rather. Putting together an online workshop or mini-course allows you to multiply your efforts because you’re going past the one-to-one framework. Instead of using one hour to serve one person, you can serve upwards of 50 or 100 clients as you teach them on a specific topic related to your business.
Case Study A case study is when you document or record (either by word or video or both) an in-depth process over time. The process may be training but it also could be care for a specific type of horse or a unique illness or hoof care specialty. Case studies are great because once you create one, you have a product available that you can sell at any time. Just be sure to make it applicable and interesting for your audience.
Of course, you'll want to listen to the full episode to dig into each strategy and discover which one you want to explore for your business!
Links Mentioned In This Episode
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