Anyone can create a Facebook Ad or even boost a post. But it takes some know-how to create an ad that’s actually going to give you the results you’re after for your horse business. Katie Cannon is going to teach you exactly what steps to follow so that you can make the most of this marketing tool.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
When it comes to paid online advertising, every horse business owner should first look at where their best-fit audience is already spending time online. For the large majority of the businesses I coach, Instagram and Facebook are where they are connecting with their people.
So, why not take advantage of the specific targeting you can do to get your content in front of the potential customers that may otherwise not land on your page or profile? That’s where Facebook advertising comes in.
Because of the targeting options, Facebook advertising is one of the best investments you can make to get your business, including your products and services, in front of the right people.
So, where do you start? How do you know what images and text to include?
Katie Cannon is going to share all of that and more in this podcast episode. Let me tell you, we are blessed to have her joining me on the podcast.
Her experience and knowledge when it comes to ads are hard to beat. Katie has managed digital marketing for Lowe’s and Marriott plus she has experience working for an ad agency which means she really does know the ins and outs of digital (online) ads.
To top it off, Katie is a horse girl and equestrian which means she understands marketing from the unique perspective of a horse business as well.
6 Steps to Create Facebook Ads That Work
Look at your current Facebook Insights.
Identify your business and marketing goals.
Determine who you should be targeting.
Select a specific offer to promote.
Decide how you will market your offer.
Create a successful ad!
4 Elements of a Successful Facebook Ad
Clear call to action. (EX: Link to a solid landing page.)
Fulfill a need your best-fit audience has.
Entertaining enough to stop their scroll.
Designed to generate a specific result. (If not, you’re paying for an update!)
Of course, you'll want to listen to the full episode to dig into each of these steps and discover how you can apply each one in your horse business!
Links Mentioned In This Episode
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