top of page

6 Steps to Create Facebook Ads That Work With Katie Cannon

Anyone can create a Facebook Ad or even boost a post. But it takes some know-how to create an ad that’s actually going to give you the results you’re after for your horse business. Katie Cannon is going to teach you exactly what steps to follow so that you can make the most of this marketing tool.

stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!

When it comes to paid online advertising, every horse business owner should first look at where their best-fit audience is already spending time online. For the large majority of the businesses I coach, Instagram and Facebook are where they are connecting with their people.

So, why not take advantage of the specific targeting you can do to get your content in front of the potential customers that may otherwise not land on your page or profile? That’s where Facebook advertising comes in.

Because of the targeting options, Facebook advertising is one of the best investments you can make to get your business, including your products and services, in front of the right people.

So, where do you start? How do you know what images and text to include?

Katie Cannon is going to share all of that and more in this podcast episode. Let me tell you, we are blessed to have her joining me on the podcast.

Her experience and knowledge when it comes to ads are hard to beat. Katie has managed digital marketing for Lowe’s and Marriott plus she has experience working for an ad agency which means she really does know the ins and outs of digital (online) ads.

To top it off, Katie is a horse girl and equestrian which means she understands marketing from the unique perspective of a horse business as well.

6 Steps to Create Facebook Ads That Work

  1. Look at your current Facebook Insights.

  2. Identify your business and marketing goals.

  3. Determine who you should be targeting.

  4. Select a specific offer to promote.

  5. Decide how you will market your offer.

  6. Create a successful ad!

4 Elements of a Successful Facebook Ad

  1. Clear call to action. (EX: Link to a solid landing page.)

  2. Fulfill a need your best-fit audience has.

  3. Entertaining enough to stop their scroll.

  4. Designed to generate a specific result. (If not, you’re paying for an update!)

Of course, you'll want to listen to the full episode to dig into each of these steps and discover how you can apply each one in your horse business!

Links Mentioned In This Episode

Rate, Review & Follow in Apple Podcast

‘I love How to Market Your Horse Business.’ <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people (just like you) grow their horse business so they can be out in the barn doing what they love. Click here, scroll to the bottom, tap to rate, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Not an Apple person? Other directories don't have a rate or review option right now, but you can still subscribe/follow! Click here for Google Podcasts or here for Spotify.



I'd love to send you my newest podcast episodes to help you with marketing your horse business!

Don't worry, I hate spam, too. When I publish a new episode, I'll just send you a quick email to let you know.

And, of course, you can unsubscribe any time.

bottom of page