To get ready for the coming year, I’ve been reading up on how other successful non-horsey entrepreneurs do their goal planning. And, this week I’m sharing with you one surprising thing that I’ve discovered during my prep that’s going to help you crush your goals.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
This episode’s topic is something that absolutely relates to your marketing but is not a marketing-specific strategy. I promise, it will apply to your horse business in a variety of areas.
As I have been thinking about how I can best help you crush your goals in the coming year, I wanted to also learn from other people along the way. I have a process that I trust, but I also am a learner at heart. So, I’ve been reading Finished by Jon Acuff.
If you happen to be a perfectionist, then you may have heard of this book because it was written specifically for a perfectionist. Honestly, I didn’t realize that upfront. I just knew I had heard really good things about it.
Don’t worry, this podcast is not specifically for perfectionists. Just the opposite really. But we’ll get there.
Finished has some really great out-of-the-ordinary ideas for accomplishing your goals. So, I thought at first that I’d hone in on one of those for this episode.
Specifically, I thought Jon’s idea, “If you want to get it done, make it fun,” was the one thing I could dive into.
I mean, that’s not your typical goal-crushing advice, right?
I even started a list of ideas for how you can be intentional about making your goals fun.
But to be honest, the more I tried to flesh out the idea, I couldn’t do it. I realized that’s not going to be true for everybody.
How do I know that? I’m a perfectionist—the person he wrote the book for—and it’s not even true for me.
So, while the idea of making your goal fun definitely has merit. And I do make sure that I celebrate my goals and my mini goals along the way. I don’t think that having fun is the one way that you or anyone else who is listening to this podcast is going to crush your goals.
Maybe for some, but not everyone.
Instead, what I came to realize is that the way to crush your goals is to have self-awareness.
When you know yourself and then work intentionally with what you know about yourself to set yourself up for success, then will crush your goals.
What do I mean?
You need to know what motivates you; know what doesn’t motivate you.
You need to know what keeps you from accomplishing what you set out to do.
What are the roadblocks? Especially, what are the mental roadblocks that are keeping you from making progress?
Of course, if you search online for self-awareness, there is a lot of information out there.
You can dive into personality types or Enneagram numbers or StrengthsFinders, just to name some of the ones that come to mind.
And I believe they all have value and can have their place for horse business owners.
But I’m not asking you to take a personality test to crush your goals.
Instead, I want you to take some time to embrace who God uniquely made you to be.
You can look at successful people in any industry, and while there may be some common threads, there is not just one Enneagram number, or one type of goal setter, or one strength of a business owner that defines who you have to be in order to be successful.
No matter where you are on the spectrum, I believe you can meet and even crush your goals in the coming year. It starts with knowing yourself well.
Knowing your strengths, knowing your weaknesses, knowing your tendencies—these are the things that will help you crush your goals.
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