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Want to Grow? Lean Into Your Strengths with Lindsay Hayes-Cofell

The secret sauce to growth? Your horse business will grow sustainably and strategically the more you listen to what your best customers are telling you they love about working with you.

stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!

Since you’re an equine business owner, I’m going to venture a guess that growth matters to you.

Sure, you might not be looking to build the next Kimes Ranch or Dover Saddlery (or, maybe you are!), but you do want a sustainable business, right?

You want to keep doing what you love AND get paid to do it.

That’s what makes it a business, remember?

Then growth matters. Because if you aren’t growing your potential customer list, or growing your order list, or growing your audience of best-fit customers, then those things are likely shrinking.

Just as with horses, when it comes to business, there’s no such thing as stagnant.

That’s why in this bonus episode of the podcast you’ll learn how you can grow your horse business by doing one specific thing: lean into your strengths.

But, if you’re good at lots of things, how do you know what to focus on?

And, how do you discover what your true strengths are when you’re wearing lots of hats like every other equestrian entrepreneur.?

That’s when you double-down in listening to the feedback you’re getting from your best customers.

When you lean into your strengths, the areas where you really shine, then your passion shines through and your skills come to life.

Of course, you'll want to listen to the full episode to dig into each of the insights Lindsay shared and discover how you can apply each one in your horse business!


Links Mentioned In This Episode

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