Why Business Coaching Isn't for Every Horse Business [And How to Know If It's for You]
- Denise Alvarez
- Oct 15
- 3 min read
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
If you're an equestrian entrepreneur who's ever thought, “I should be further along by now” or “Why can’t I figure this out on my own?” — you’re not alone.
Many horse business owners carry a quiet pressure to do it all themselves. After all, you’re smart, capable, and incredibly hardworking. So why would you need a business coach?
Well, here’s the truth: Business coaching isn’t for everyone. But it might be exactly what you need — especially if your marketing efforts feel scattered and your growth has stalled.
Let’s unpack what that actually means.
The Problem Isn’t Just Overwhelm, It’s Discernment
Most equestrian entrepreneurs I work with aren’t short on ideas. They’re short on clarity.
You’ve probably taken a course (or five), tuned into every podcast, maybe even DIY’d your website and dabbled in ads or email marketing. But despite all that, things still feel… stuck.
What you really need is focus — someone to help you sort through the noise, identify what’s right for your business right now, and build a plan that fits your season, strengths, and goals.
3 Things to Know Before Hiring a Business Coach for Your Horse Business
If you’ve been considering coaching but aren’t sure if it’s the right fit for you, here are three questions to ask yourself:
1. Do you know what you want?
Coaching works best when you have a vision you’re working toward — even if it’s a little fuzzy. You don’t need a perfect plan, but you do need a genuine desire to grow and a willingness to be coached.
2. Are you willing to do the work?
Great coaches don’t hand you a cookie-cutter solution. They walk alongside you, give you tools, insight, and strategy — and expect you to show up and implement. If you’re ready for that kind of support, coaching can be a game-changer.
3. Can you reframe support as strength, not weakness?
Hiring a business coach isn’t admitting failure. It’s choosing to invest in your future — the same way top-level riders invest in trainers, bodyworkers, or mindset coaches.
Success is never a solo sport.
Here’s What’s Possible
With the right coach, your horse business can shift from pieced-together patchwork to intentional growth.
You’ll have someone in your corner who not only understands marketing, but also understands you and your unique path as an equestrian entrepreneur.
If you’ve been doing it alone and it’s just not working anymore, maybe it’s time to stop asking “Why isn’t this working?” and start asking “Who can help me figure this out?”
Because you don’t need more information. You need a partner. And that’s exactly what a great business coach offers.
Listen to the full episode to dive deeper into the key mindset shifts necessary for your next level of growth and how to apply them to your equine business.
Ready to build a business that meets your definition of success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
Take the Reins: 1:1 Business Coaching for Equestrian Entrepreneurs
Coach, Course, or Community? How to Know Which One is Right for You [BONUS Episode ] Listen on Apple Podcasts | Listen on Spotify
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