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6 Marketing Lessons From A Garth Brooks Concert

Whether you’re a fan of country music or not, I’m sure you’ve heard of Garth Brooks. But, did you know you can actually learn quite a bit about marketing from him?

stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


I’m a big believer in being in a state of constant learning. And since I also love marketing and content, that means you’ll often find me pulling out my phone and jotting down a takeaway, idea or lesson learned that I don’t want to forget.


That’s exactly what I was doing on my last birthday when I went to a Garth Brooks concert with my mom and sister. And, of course, I was thinking about how the things I was learning would help you as well!


Whether you’re a fan of country music or not, I’m pretty sure you’ve heard of Garth Brooks.


You might even know a few of his most well-known songs!


Even if you don’t love country music, the marketing lessons I took away from my recent concert experience will apply to you, I promise.


Honestly, I’m sure there are more than 6 lessons to be learned because these takeaways aren’t even obvious things he does as a marketer to get people to the concerts. For now, though, I’m going to share with you the things that stood out to me throughout the night of the concert.


Get ready to take action because with each lesson, you’ll get a practical takeaway. I just can’t help myself. ;)


6 Marketing Lessons from A Garth Brooks Concert


  1. The power of a team. Takeaway: Acknowledge your team publicly. Solopreneur? Acknowledge the people who support you behind the scenes.

  2. Connection matters! Takeaway: Look for ways to build a connection with your audience.

  3. The value of using imagery and sounds that are unique to you. (Example: The crowd goes wild when they hear the first chord of their favorite song.) Takeaway: In your marketing, use the stories, horses, and -isms that make you and your business uniquely you.

  4. Honor long-timers—those who have been there since the beginning. Takeaway: Intentionally show appreciation for your customers and clients that have been with you since day one.

  5. When you build momentum for something big, keep it going. Takeaway: In everything you do, consider your customer and client’s journey and experience.

  6. Think big. Imagine beyond what seems possible, just like Johnny Morris for the grand opening of this event venue, complete with an airshow and skydiver waving the American flag. Takeaway: Never stop dreaming.

  7. BONUS from my Kenny Chesney concert experience: Build a community.


Of course, you'll want to listen to the full episode to dig into each of the lessons and takeaways I shared and discover how you can apply each one in your horse business!



Links Mentioned In This Episode


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