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Business Success Tips & Lessons Learned With Barbra Schulte [Part 2]

Decorated and accomplished cutting horse trainer and personal performance coach Barbra Schulte is back on the podcast this week! In this second part of our conversation, you’ll get a behind-the-scenes look at how Barbra chooses what products to create and her best tips for marketing your horse business.


stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


Barbra Schulte has been acknowledged by the American Quarter Horse Association, Cowgirl Hall of Fame, American Horse Publications, and more for her accomplishments in the equine world as a cutting horse trainer, personal performance coach, clinician, author and speaker.


(Check out a full list of Barbra’s awards and accomplishments in the show notes for Episode #70 here.)


Her first National Cutting Horse Association championship was in 1988 and she is still coaching through online workshops and in-person retreats and clinics, plus her books and speaking gigs. So, I’d say she’s learned quite a bit through the years about how to build a successful and sustainable horse business.


That’s why I’m so grateful she’s my guest on this episode!


In this continuation of our conversation from Episode #71, Barbra is sharing the nuts and bolts of what she’s learned about creating products and marketing them well.


My goal in this episode was for you to feel like you’re sitting at a table having coffee with Barbra. I think this honest and candid conversation with her will feel just like that for you. Get your notepad ready because you’re going to be inspired to get out there and market your business well as you listen!


Highlights from the second part of my conversation with Barbra Schulte:

  • How to know which products to create.

  • Why creating digital products is a no-brainer for horse business owners.

  • Internal marketing versus external marketing, and why it matters.

  • What to do when you have a “big flop” in business.

  • Her best piece of advice for her fellow horse business owners.

Of course, you'll want to listen to the full episode to dig into each of these strategies and tips and discover how you can use each one in your horse business!


Links Mentioned In This Episode



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