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Business Success Tips & Lessons Learned With Barbra Schulte [Part 1]

Cowgirl Hall of Fame Inductee Barbra Schulte spent years successfully training horses and riders to compete in the National Cutting Horse Association before she built her personal performance coaching business. Now, she helps riders in all disciplines build the mental toughness and confidence they need to succeed both in the saddle and in life. And, she’s sharing what she’s learned through the years about how you can build a successful horse business!


stormlily marketing how to market your horse business

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!


I’m so grateful to introduce you to Barbra Schulte on the podcast!


If you’ve ever wanted to hear what it takes to build a sustainable horse business that can stand the test of time, Barbra is a great person to learn from. Why? Because she’s been in the equine industry for more than three decades and she is still creating new content and serving her audience well.


In case she’s a new friend to you, here’s a bit about Barbra:

  • First woman to wear the crowns for all three major National Cutting Horse Association championships (1988 NCHA Derby, the 1992 NCHA Super Stakes Classic, and the 1992 Augusta Futurity)

  • Has successfully trained countless horses and riders to numerous national, regional and championship titles

  • Judge at Road to the Horse colt-starting competition numerous time

  • Has conducted clinics and seminars throughout the United States, Canada, Australia, and Europe

  • National Female Equestrian of the Year Award (2000, Given by the American Quarter Horse Association in conjunction with the Women’s Sports Foundation)

  • National Cowgirl Hall of Fame Inductee (2012)

  • Equine Industry Vision Award (2020, Given by American Horse Publications)

  • Western Horseman Women of the West Award Winner (2021)


It’s quite a list of accomplishments, right?


The reason I’m sharing this list is so you know that Barbra is coming to the table with quite a breadth and depth of knowledge when it comes to running a successful horse business.


Whether she’s horseback at a clinic, teaching an online course, or speaking at an equine industry event, it’s clear that she’s passionate about sharing the tools she’s learned in order to help others bring their dreams to life.


While she doesn’t typically speak on business matters, I asked Barbra to join me on the podcast and pretend like she’s having a coffee with a horse business owner who wants to learn from her years of experience.


What has she learned that she would like to pass along to the next generation of horse business owners?


What has she done well that she’d encourage you to do also?


What do you do when others tell you that your dream or idea is crazy?


Barbra is going to answer all of these questions and more in this conversation full of inspiration and practical insights.


Highlights from my conversation with Barbra Schulte:

  • If you want to spread your message, you need to be disciplined at the entrepreneur side of things in your horse business.

  • Clarity and taking action is more important than being perfect.

  • When it comes to content, spend 20% of your time creating it and 80% of your time marketing it.

  • Choose to invest in learning about marketing so you can do it well and make the most of your time.

  • Let the naysayers go.


Of course, you'll want to listen to the full episode to dig into each of these strategies and tips and discover how you can use each one in your horse business!


Stay tuned for part two of my conversation with Barbra in episode #71!


Links Mentioned In This Episode


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