Whether it’s local, national or worldwide, a mention in the media has the potential to expand the reach of your horse business. But, where do you start? Discover the four steps you should take to secure media coverage for your equestrian business.
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
When is the last time your equestrian business was mentioned in the media? Perhaps it was a win at a recent show or you hosted an event at your facility. Or, perhaps you've never had a media mention, but you'd like to!
That's why we're talking with Piper Klemm, Ph. D. about how you can secure media coverage in this episode of my How to Market Your Horse Business Podcast.
Piper is the owner and publisher of The Plaid Horse, a publication focused on serving the hunter/jumper discipline and lauded as "North America's Premier Horse Show Magazine." With a wide magazine distribution and years of experience in the industry, Piper is sharing her professional insights as well as specific steps you can take to get your business featured in the media.
You don't have to wait for someone from the media to call you. There are some specific things you can do to build a relationship from the start.
When it comes to media coverage, it doesn't matter the size of your business. We can all benefit from a little exposure, right?
4 Steps to Get Media Coverage for Your Equestrian Business:
Identify your goals for the media coverage. For example, is it awareness or maybe something else?
Get clear on your ideal customer. Who are you trying to reach?
Narrow down your media options. (This is much easier when you do step two well.)
Evaluate potential partnerships. That means, look at it as a partnership that can be mutually beneficial. You should look for opportunities to serve publications or outlets you want to be in such as having their materials available at your shows or including a mention of them in your email marketing.
BONUS! When you hear "No" it just means "Not right now." It's not a reflection on you or your business. Keep trying.
Of course, you'll want to listen to the full episode to dig into how you can apply each of these tips to your own business!
Links mentioned in this episode:
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