Search

How Trademarks Protect Your Horse Business With Attorney Jo Belasco

Have you ever considered getting a trademark or copyright for your horse business name or logo? If not, you should. And, Attorney Jo Belasco is here to share why it will protect your business and how to get it done.

stormlily marketing how to market your horse business podcast episode image

Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!



For this episode, I'm introducing you to Attorney Jo Belasco. Jo has a virtual law firm where she uses her years of horse experience to serve equine businesses.


In this episode, you'll hear Jo share a lot of information here, but it's important for you to note she is not offering legal advice through this interview. She is providing educational information.


When you think of why you'd need an attorney, you might be thinking about contracts or maybe estate planning. But, when it comes to marketing your horse business, trademarks and copyrights take the cake.


Most horse businesses don't realize how trademarking their brand or logo can protect their business in the long term.


It gives you the ability to keep someone from using your logo or brand which could impact your business reputation.


On the flip side, if you're infringing on someone else's trademark, you may actually have to rebrand. Can you imagine the hassle of that?


Jo broke down the differences between patents, trademarks, and copyrights. In very simple terms, you can think of it this way:

  • patents are related to inventions (think in terms of products such as horseshoes or saddles)

  • trademarks are related to brands (think business names and logos)

  • copyrights are related to creative works (think photos)


She also shared some real-life examples of horse businesses that hadn't trademarked their logos or brands from the outset, including the risk that was involved and what they experienced.


As you can imagine, it was a full conversation, so you'll want to listen to it to get all the details.


When you work with Jo, here's the process of getting a trademark or copyright:

  1. Comprehensive search. Are there others already registered that are close or similar?

  2. Legal analysis. What classes will yours fall under?

  3. File the application.

  4. Assigned to examining attorney. They make the decision.

  5. Published in the trademark official gazette. There are 30 days for someone to file an opposition.

  6. Actual trademark certificate.


Jo shared more of this process in detail, of course, so you'll want to listen to the full episode to dig into how you can apply this to your own business!



Links mentioned in this episode:



Rate, Review & Subscribe


‘I’m loving learning how to market my horse business!’ <– If that sounds like you, please consider rating and reviewing my show in Apple Podcasts! This helps me support more people (just like you) to grow their horse business so they can be out in the barn doing what they love. Click here on your iPhone, scroll to the bottom, tap to rate, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


Not an Apple person? Other directories don't have a rate or review option right now, but you can still subscribe! Click here for Google Podcasts or here for Spotify.

WANT THE NEWEST EPISODES EMAILED TO YOU?

I'd love to send you my newest podcast episodes to help you with marketing your horse business!

Don't worry, I hate spam, too. When I publish a new episode, I'll just send you a quick email to let you know.

And, of course, you can unsubscribe any time.