Stacy Westfall’s Top Marketing Tips for Building Your Equestrian Business
- Denise Alvarez
- May 7
- 4 min read
Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!
If you’ve ever felt overwhelmed by marketing your horse business, you’re not alone.
In part two of my conversation with Stacy Westfall, we dive deep into the marketing strategies that have helped her grow a successful equestrian business without burning out or compromising her values.
Stacy's approach to marketing is rooted in authenticity, consistency, and choosing platforms that align with her strengths and goals for her business.
Whether you’re just starting out or looking to refine your current efforts, this episode is full of practical insights equestrian entrepreneurs can put to use right away.
3 Practical Takeaways from Stacy Westfall’s Marketing Tips for Building Your Equestrian Business
Choose Your Platforms with Purpose
One of the biggest takeaways from this episode is that you don’t have to be everywhere to be effective. Stacy emphasizes the power of choosing a few key marketing tools that work for you and doing them well. For her, that includes writing her own email copy, hosting a podcast, and creating video content—but not necessarily posting daily on social media or managing a Facebook group.
This is a powerful reminder that success in marketing doesn’t come from spreading yourself thin. Instead, it comes from identifying what fits your personality, your audience, and your bandwidth, then showing up consistently in those spaces.
Actionable Takeaway: Audit your current marketing efforts and ask yourself what actually feels sustainable and aligned.
Permission to Do It Your Way
One of the most refreshing things about Stacy’s approach is her emphasis on creating a business that works for her and her family. She acknowledges that while she does a lot of her own content creation, that doesn’t mean it’s the right choice for everyone.
Marketing doesn’t have to look one way. If you love Instagram Reels, go for it. If writing emails lights you up, lean into that. If you prefer in-person events or hosting clinics, build your marketing around those strengths.
Actionable Takeaway: Give yourself permission to build a marketing strategy that fits your personality, lifestyle, and goals. There is no one-size-fits-all formula.
Focus on Connection, Not Just Conversion
A key thread throughout Stacy’s story is her commitment to building real relationships with her audience. Her marketing isn’t just about selling—it’s about serving. She listens closely to her audience’s questions and feedback and uses that to shape her content and offerings.
That listening-first approach has helped her create courses and resources that truly meet her audience where they are. And as a result, her business has continued to grow in a way that feels aligned and rewarding.
Actionable Takeaway: Shift your mindset from "How do I sell this?" to "How can I serve my audience today?" The sales will follow.
Marketing your equestrian business doesn’t have to be exhausting or overwhelming. As Stacy Westfall shows, it can actually feel good when you lead with authenticity, work in your strengths, and prioritize connection over perfection.
If you’ve been feeling the pressure to "do it all" when it comes to marketing, this episode is your permission slip to stop. Instead, focus on building a strategy that supports your goals, speaks to your people, and feels like a natural extension of the work you love.
Because at the end of the day, marketing isn’t about being the loudest voice in the room. It’s about being the clearest, the most helpful, and the most you.
Tune in to hear Stacy’s full story and take your next step toward building a marketing strategy that works for your equestrian business.
Ready to set your equine business up for long-term success? Take the Reins 1:1 Coaching will give you a step-by-step roadmap to get there.
Links Mentioned In This Episode
Stacy Westfall Website | Podcast | Facebook | Instagram | YouTube
From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions [Episode 175]
Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins for Your Horse Business [Episode 163]
Business Success Tips & Lessons Learned with Barbra Schulte [Part 1]
Business Success Tips & Lessons Learned with Barbra Schulte [Part 2]
Take the Reins: 1:1 Business Coaching for Equestrian Entrepreneurs
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