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Top 6 Tools for the Everyday Horse Business Owner [Part 1]

Whether you love it or you hate it, tech is a key tool for your horse business, right? Within that, though, there are a ton of tools and apps out there that claim to make your life easier. To help you narrow it down, I’m sharing some of my favorites.


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Welcome to the show notes! Remember, this is a brief summary from the How to Market Your Horse Business podcast. You'll want to listen to the entire episode for all the good stuff!



As I’m working with my clients, whether it’s through one-on-one coaching or I’m doing their website, I love to be able to do a video chat with them when possible.


I’ve found that horse business owners fall into 1 of 2 buckets - either they’re used to video chats so they’re not too intimidated by them.


Or, they get nervous and they say, “Okay, I’ll try it.” The word “video” or anything tech-related makes them a little nervous.


No matter which bucket you fall into, there’s absolutely no judgment from me, friend!


It’s just like when I started relearning horses, the parts of the saddle, the bridle, bit, etc. I wasn’t in it every day so it wasn’t second nature to me.


The same is true for some horse people. I get it. You’re not in it all day.


And when I say something like “video chat” or “Google Drive” you freeze up, afraid it’s going to waste your time trying to figure it out.


Of course, when it comes to working with me, I always offer to show you the ropes, share my screen, do what I can to support you and make your life easier.


And, you know I love to do that here on the podcast as well!


So, because I know there are some tech tools or apps that truly will make your life easier as a horse business owner, that’s what we’re diving into here.


We’re looking at the top 6 tools for the everyday horse business owner today. Actually, I’m breaking it into two episodes so that you can take your time to dig in and really see if they’ll work for you and your business.


Each tool you’ll learn about is either completely free or has a free version.


Ready? Here we go!


Tools for the Everyday Horse Business Owner

  1. Google Drive: file sharing and storage

  2. Canva: design tool for the non-designer

  3. MailerLite: email marketing service


Of course, you'll want to listen to the full episode to dig into each of these tools and discover how you can apply each one to your horse business!



Links Mentioned In This Episode


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